THE DAGNY PLAYBOOK · 2026 EDITION
HOW TO RUN AND GROW A SERVICE BUSINESS IN 2026.
Most of your next customers will decide whether to call you before they ever speak to you. This is everything that decides it — what good looks like, and the work Dagny takes off your hands.
THE WORK THAT DECIDES IT
Every job in this playbook sits somewhere on this line.
- PART IBe foundWebsite, words, service pages, Google, AI search, Business Profile
- PART IIWin the workGetting in touch, fast replies, offers, follow-up, reviews
- PART IIIGrowYour market, Google Ads, Meta and social, email, content
- PART IVStay on topWeekly review, routines that run themselves, connected tools
Dagny works where you already talk.
Text it on WhatsApp or iMessage, mention it in Slack, or open it on the web. Photos and files welcome.
Running a visible business in 2026
They search on Google. They ask ChatGPT who does good work nearby. They read your reviews, open your website on their phone, and look for a price, a photo of a finished job, and a way to get in touch. If any of that is missing or slow, they move on to the next name. You never find out they were there.
That is what digital visibility means for a service business: being found, being chosen, and making it easy to say yes. None of it is complicated. It is just a lot of small jobs that have to be done properly and kept up to date — and they always lose to the work in front of you.
This playbook shows what good looks like for each of those jobs, in plain words. At the end of every section you'll see what Dagny can do for you. Dagny is an AI colleague that works with your website, email, calendar, Google tools and customer records. It prepares the work, shows it to you, and carries it out after you approve.
How to use it
Read Part I first. Visibility comes before everything else, because no one can choose a business they can't find. Then pick the section that hurts most this month and do that one properly.