The Vision
The zero-person
web agency.
The why
Nearly 30% of small businesses still don't have a website. Not because they don't want one, but because the existing options are broken. Agencies charge $5,000–$15,000, take weeks, and require meetings the business owner doesn't have time for. DIY builders like Wix and Squarespace are cheaper but still demand hours of the customer's time, taste, and attention.
Dagny replaces the entire agency with an AI pipeline. A customer describes their business in two minutes. Twenty specialized agents research, design, write, build, and deploy a professional website autonomously. Today, a human with taste reviews every site before it ships. Over time, as the agents improve, that human steps back. The trajectory is toward full autonomy.
This isn't another website builder where the customer drags and drops. Dagny is a service, not a tool. The customer shows up with a business name and leaves with a deployed, SEO-optimized, beautifully designed website. This is what Sequoia calls services as software: software that doesn't just assist a service provider, but replaces the service entirely. TurboTax ate tax preparers. Canva ate routine graphic design. Dagny eats the web agency.
The why now
Three things just converged that make this possible for the first time.
AI crossed the quality threshold. Language models can now write production-grade Next.js, generate coherent copy, reason about design systems, and iterate on feedback. For SMB websites, the gap between AI-generated and human-built has effectively closed.
Multi-agent orchestration works. A single prompt produces mediocre output. But chaining specialized agents: a design director, a copywriter, a builder, a QA auditor , produces something that feels crafted. Each agent has one job and does it well. This architecture wasn't viable 12 months ago.
The cost curve is in freefall. Inference costs dropped over 90% in the past two years and continue falling. What cost $50 in API calls costs $2 today. Dagny can deliver a professional website profitably at a price point no agency can touch, and the margin improves with every model generation.
How it works
The customer describes their business , name, industry, location. That's it. Dagny's pipeline takes over: agents scrape the existing website, pull Google Business data, discover social profiles. A design director translates the business's identity into a bespoke design brief. A planner generates the full site spec. A copywriter writes every headline and paragraph. The site is built, audited, and deployed to a live URL.
Twenty agents. 24-hour delivery. Agency-grade output.
The landscape
Others are circling this space. Durable.ai generates a site in 30 seconds but from templates. B12 uses AI assisted by human designers. Framer and v0.dev generate components for developers. Relume creates wireframes that still need a designer to finish.
Every one of them is an AI-assisted tool that still requires a skilled human operator. They sell to designers and developers, not to the plumber in Bergen who just needs a website.
Dagny is the only end-to-end pipeline that goes from customer input to live site. Today a founder reviews every build for quality. As the agents sharpen, that gate dissolves. That's the path from service to software, and the margin expansion that comes with it.
The opportunity
The global web design services market is $56B+ and growing 5–8% annually. Most of that spend serves the top of the market. The long tail, over 400M small businesses worldwide, is dramatically underserved.
Dagny sits in the gap: agency quality at a self-serve price, with zero effort from the customer. As inference costs continue to fall, margins expand and the addressable market widens to businesses that have never been economically viable to serve.
Software margins. Services revenue. Unit economics that improve with every model generation.
Interested?
Send us an email at hello@bydagny.com