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Guides on websites, search and AI search for small businesses.
AEO · 5 min
What is AEO? Why your website needs to be optimized for AI search
Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible.
Guides · 6 min
How much does a website really cost for a small business in 2025?
The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown.
SEO · 4 min
SEO for small businesses: the only 5 things that actually matter
Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic.
Business · 4 min
Why every tradesperson needs a website (even if you get all your work from word of mouth)
Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers.
AEO · 5 min
How AI search is changing everything for local businesses
Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business.
SEO · 5 min
SEO vs AEO: what's the difference and do you need both?
SEO gets you found on Google. AEO gets you recommended by ChatGPT. Here's how they differ, where they overlap, and why your website needs both in 2025.
SEO · 5 min
What is structured data and why does Google (and ChatGPT) care?
Structured data is the language search engines and AI assistants use to understand your website. Here's what it is, why it matters, and how to get it without touching code.
AEO · 6 min
How to get your business recommended by ChatGPT and AI assistants
More people are asking AI for recommendations instead of Googling. Here's how to make sure your business is the one they suggest.
SEO · 5 min
Autopilot SEO: how Dagny handles search optimization so you don't have to
SEO shouldn't be a second job. Here's how Dagny automates SEO and AEO for every website we build, from structured data to meta tags to AI readability.
SEO · 7 min
The complete guide to local SEO for service businesses in 2025
Plumbers, electricians, contractors, and other service businesses have unique SEO needs. Here's everything you need to rank locally, in Google and AI search.
