Learn.
Guides on websites, search and AI search for small businesses.
How to use AI in a small service business
AI for small business
6 min
How to automate a service business without losing the personal touch
AI for small business
7 min
Automate the admin that repeats, not the relationships. The order to do it in, the tools that fit each step, and where a human should stay in the loop.
Which AI tools should a small business use?
AI for small business
6 min
Most small businesses need two: a chat assistant for thinking and writing, and one AI that runs the recurring work. How to choose, and where each tool fits.
What is AEO? Why your website needs to be optimized for AI search
AEO
5 min
Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible.
How much does a website really cost for a small business in 2025?
Guides
6 min
The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown.
SEO for small businesses: the only 5 things that actually matter
SEO
4 min
Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic.
Why every tradesperson needs a website (even if you get all your work from word of mouth)
Business
4 min
Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers.
How AI search is changing everything for local businesses
AEO
5 min
Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business.
SEO vs AEO: what's the difference and do you need both?
SEO
5 min
SEO gets you found on Google. AEO gets you recommended by ChatGPT. Here's how they differ, where they overlap, and why your website needs both in 2025.
What is structured data and why does Google (and ChatGPT) care?
SEO
5 min
Structured data is the language search engines and AI assistants use to understand your website. Here's what it is, why it matters, and how to get it without touching code.
How to get your business recommended by ChatGPT and AI assistants
AEO
6 min
More people are asking AI for recommendations instead of Googling. Here's how to make sure your business is the one they suggest.
Autopilot SEO: how Dagny handles search optimization so you don't have to
SEO
5 min
SEO shouldn't be a second job. Here's how Dagny automates SEO and AEO for every website we build, from structured data to meta tags to AI readability.
The complete guide to local SEO for service businesses in 2025
SEO
7 min
Plumbers, electricians, contractors, and other service businesses have unique SEO needs. Here's everything you need to rank locally, in Google and AI search.
