Should a marketing agency show prices on its website?

Show how you charge, such as a monthly retainer or a project fee, and what each one includes. Clear terms make it easier for a buyer to send you a brief. Dagny writes the pricing page from your agency terms.

How many case studies should an agency website have?

Show at least one case for each service you sell. Each case needs a goal, the work and a result the client has cleared for public use. Dagny writes new cases when you send it the campaign numbers.

Does an agency website need a blog?

A few articles on channels and campaigns show how your team thinks. Write about the problems your clients ask about, not about the agency itself. Dagny drafts the articles from your notes, and you approve them.

Websites for marketing agencies

Let Dagny do the work.

9:41

Dagny

Today 08:12

Can you put the new opening hours on the site? 7 to 15 from Monday.

Delivered

Konnerud KommunikasjonTjenesterKontakt

Konnerud Kommunikasjon

Mon to Fri 07:00 to 15:00

Preview with the new hours

Not live yet

Here is the site with the new hours. Go live with it?

iMessage

9:41

#dagny3

MessagesFilesPins

Today

You08:12

@Dagny We need a proper website. The old one is from 2016.

Dagnyapp08:31

Have a look on your phone. Anything you would say differently?

Konnerud KommunikasjonTjenesterKontakt

Konnerud Kommunikasjon

Website, ready for review

Home, services, projects, contact
Live on your domain when you say so

👍 1✅ 1

Message #dagny

9:41

Dagny

online

Today

We do heat pump service now. Can that go on the site?08:12 ✓✓

Konnerud KommunikasjonTjenesterKontakt

Konnerud Kommunikasjon

Heat pump service page

What it covers and what it costs
Your certificate, shown
Linked from the front page and Google

Page is live. Want it in the Google profile too?08:31

Message

What a website needs for marketing agencies.

A marketing agency spends its days on other brands. Client deadlines come first, so the agency's own site, case studies and new-business emails wait. A stale case page is a poor pitch for a firm that sells marketing.

Dagny does the agency's own marketing work. It drafts, you approve, and only then does Dagny publish or send.

01
One page per agency service
Give paid social, search ads, SEO, content and brand work a page each. A buyer who searches for an SEO agency should land on your SEO page.
02
Case studies with real numbers
Show the goal, the work and the result, with the client's permission. Numbers such as cost per lead convince more than adjectives.
03
The people who run the accounts
Show the people who will work on the account, not only the founders. Clients want to know who they will talk to each week.
04
Retainer or project work
Explain if you work on retainer, per project or both. Describe what a client gets each month, such as reports and status meetings.
05
An agency site that ranks
Your own site is the first sample of your work a buyer sees. Keep it fast, current and easy to find on Google.

What should a marketing agency website have?

How do you choose a marketing agency?

Kreativt Forum and Gullblyanten
Kreativt Forum is a Norwegian association for people who work with creative commercial communication. Each year it gives the Gullblyanten award to the best work from ad agencies.
ANFO Effekt
If the agency has won a prize in ANFO Effekt, show it next to the case. The prize tells buyers that the campaign had a measurable effect.
Google Partner
Google gives the Partner badge to agencies that meet its rules for performance, ad spend and certifications. Only partners may show the badge on their website.

From brief to report

1
Brief
Goals, audience, deadline and budget range from the client.
2
Proposal and plan
The idea, the channels, the timeline and the team.
3
Launch
Ads and content go live after the client signs off.
4
Report
Results each month against the goals in the brief.

What search engines read on a site for marketing agencies.

What Dagny adds to your site

LocalBusiness markup with a marketing agency additionalType, since schema.org has no subtype for agencies.
One Service entry for each service you sell, such as paid social or SEO.
A CreativeWork entry for each case study, with the client's name only when the client agrees.
Your address and service area, for searches such as marketing agency in Bergen.

Example markup: LocalBusiness

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "additionalType": "https://www.wikidata.org/wiki/Q9592701",
  "name": "Konnerud Kommunikasjon",
  "url": "https://www.example.no",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "NO"
  }
}

The Google profile for marketing agencies.

Main category: Marketing agency
More categories: Advertising agencyInternet marketing serviceBranding agencyMarketing consultant
Set these too: A services list with one entry for each service the agency sells
Wheelchair-accessible entrance, if clients meet you at your office
Identity attributes such as women-owned, if they apply to the agency

Website questions from marketing agencies.

Should a marketing agency show prices on its website?
Show how you charge, such as a monthly retainer or a project fee, and what each one includes. Clear terms make it easier for a buyer to send you a brief. Dagny writes the pricing page from your agency terms.
How many case studies should an agency website have?
Show at least one case for each service you sell. Each case needs a goal, the work and a result the client has cleared for public use. Dagny writes new cases when you send it the campaign numbers.
Does an agency website need a blog?
A few articles on channels and campaigns show how your team thinks. Write about the problems your clients ask about, not about the agency itself. Dagny drafts the articles from your notes, and you approve them.