Should a consulting firm show prices on its website?

Show how you price your work, such as a fixed fee per phase or a day rate. Say what makes an engagement cost more, such as more workshops or a longer timeline. Dagny writes the pricing page from the facts you give it.

How many case studies should a consultancy show?

Show a few cases from each sector where you want more work. One clear case with a named client and a result does more than ten vague ones. Dagny turns your end reports into case pages.

Does a consultant need a website if most work comes from referrals?

Yes. A buyer who got your name from a referral often checks your site before the first meeting. The site should confirm what the referrer said about your sectors, cases and consultants.

Websites for consultants

Let Dagny do the work.

9:41

Dagny

Today 08:12

Can you put the new opening hours on the site? 7 to 15 from Monday.

Delivered

Elva RådgivningTjenesterKontakt

Elva Rådgivning

Mon to Fri 07:00 to 15:00

Preview with the new hours

Not live yet

Here is the site with the new hours. Go live with it?

iMessage

9:41

#dagny3

MessagesFilesPins

Today

You08:12

@Dagny We need a proper website. The old one is from 2016.

Dagnyapp08:31

Have a look on your phone. Anything you would say differently?

Elva RådgivningTjenesterKontakt

Elva Rådgivning

Website, ready for review

Home, services, projects, contact
Live on your domain when you say so

👍 1✅ 1

Message #dagny

9:41

Dagny

online

Today

We do heat pump service now. Can that go on the site?08:12 ✓✓

Elva RådgivningTjenesterKontakt

Elva Rådgivning

Heat pump service page

What it covers and what it costs
Your certificate, shown
Linked from the front page and Google

Page is live. Want it in the Google profile too?08:31

Message

What a website needs for consultants.

A consultancy sells time and judgement. The best days go to client work. Proposals, case write-ups and meeting prep pile up at night.

Dagny takes that desk work off your evenings. It drafts in your voice and waits for your yes before a client sees a word.

01
A page for each type of engagement
Describe each service you sell, such as strategy work, process reviews or interim management. Buyers search for the problem they have, not for your firm. State the usual length of each engagement as well.
02
Client cases with a clear result
Show the problem, what you did and what changed for the client. A named client with a clear result says more than a row of logos.
03
The consultants behind the work
Give each consultant a profile with background, sectors and past roles. Clients buy a person, so let them meet that person first. Add a photo and a link to each LinkedIn profile.
04
How an engagement runs
Explain the steps from the first talk to the final report. A clear process makes the first meeting easier to book.
05
The sectors you have worked in
Make a page for each sector where you have done real projects. A buyer in logistics wants to see cases from logistics.

How do you make a consulting website?

What customers check before they hire consultants.

Public framework agreements
Public buyers post their tenders on Doffin, the database for public procurement. If you hold a framework agreement with a public buyer, name it on your site.

How an engagement runs

1
First meeting
A short talk about the problem, the goal and who decides.
2
Proposal
Scope, phases, team and fee on a few pages.
3
Workshops and analysis
Work with the client team, with a status note each week.
4
Final report
Findings, a plan and a handover meeting with the leadership team.

What search engines read on a site for consultants.

What Dagny adds to your site

LocalBusiness markup with a consulting company additionalType, since schema.org has no subtype for consultancies.
One Service entry for each type of engagement, such as strategy work or interim management.
A Person entry for each consultant, with a link to the firm.
FAQ markup for the questions buyers ask before the first meeting.

Example markup: LocalBusiness

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "additionalType": "https://www.wikidata.org/wiki/Q2089936",
  "name": "Elva Rådgivning",
  "url": "https://www.example.no",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "NO"
  }
}

Can a consultant have a Google Business Profile?

Main category: Business management consultant
More categories: ConsultantBusiness development serviceBusiness to business service
Set these too: A services list with one entry for each type of engagement
A service area with the regions where you meet clients
Identity attributes such as women-owned, if they fit your firm

Website questions from consultants.

Should a consulting firm show prices on its website?
Show how you price your work, such as a fixed fee per phase or a day rate. Say what makes an engagement cost more, such as more workshops or a longer timeline. Dagny writes the pricing page from the facts you give it.
How many case studies should a consultancy show?
Show a few cases from each sector where you want more work. One clear case with a named client and a result does more than ten vague ones. Dagny turns your end reports into case pages.
Does a consultant need a website if most work comes from referrals?
Yes. A buyer who got your name from a referral often checks your site before the first meeting. The site should confirm what the referrer said about your sectors, cases and consultants.