A personal AI assistant from Spear Street Technology, a San Francisco startup founded by Noah Shinn. You text or call it, and it uses its own phone and computer to handle everyday tasks like travel, reservations, and cancelling subscriptions. Access is by invitation for now.

Can I use Instinct for my business?

It can certainly help one person, owner included, with their own admin. It is built as a personal assistant around one person's accounts, though. Dagny is built for the business from day one, with a memory the whole team shares.

How is Dagny different from Instinct?

Same easy texting, different job. Instinct runs your personal life; Dagny runs the business side, in Slack and email as well as your texts, with approval before anything goes to a customer and your website built and maintained. Instinct makes phone calls for you; Dagny does not.

All comparisons

Dagny vs Instinct.

Instinct is the personal assistant everyone is trying to get an invite to: you text or call it, and it handles the admin of everyday life, from travel to subscriptions to the handyman. Dagny is the same easy text thread pointed at a different job: running the business, with the whole team in it.

Instinct

Instinct is the assistant you text to run your life.

DagnyI'm the one you text to run the business.

Dagny vs Instinct

Personal assistant

What Instinct does well

The interface is the pitch: there is no new app to learn, you text or call it, and it uses a phone and a computer of its own the way a person would. It follows up on threads you dropped, calls or texts you first, and can make phone calls on your behalf. For personal life admin, it is remarkable.

Where Dagny is different

Instinct's founder describes it as a personal agent for the nuances of everyday life, and its own examples are personal: a ride to the airport, groceries, a handyman for your apartment. A business needs that ease plus things a personal assistant is not built for: one memory the whole team shares, a seat in your Slack, approval before anything reaches a customer, and someone looking after your website and search presence. Dagny is built for that, and there is no invite list.

Side by side

InstinctDagny

Built forYour personal lifeYour business

Lives inTexts and callsSlack, iMessage, WhatsApp, email, web

TeamJust youThe whole team, one memory

Phone callsMakes them for youNot offered

Your public websiteNot its jobBuilt, hosted, maintained

AccessInvite-only, free in betaSign up today

Common questions

What is Instinct?: A personal AI assistant from Spear Street Technology, a San Francisco startup founded by Noah Shinn. You text or call it, and it uses its own phone and computer to handle everyday tasks like travel, reservations, and cancelling subscriptions. Access is by invitation for now.
Can I use Instinct for my business?: It can certainly help one person, owner included, with their own admin. It is built as a personal assistant around one person's accounts, though. Dagny is built for the business from day one, with a memory the whole team shares.
How is Dagny different from Instinct?: Same easy texting, different job. Instinct runs your personal life; Dagny runs the business side, in Slack and email as well as your texts, with approval before anything goes to a customer and your website built and maintained. Instinct makes phone calls for you; Dagny does not.

However you compare, two things stay true. Dagny works with you in the loop: Dagny drafts, you approve, Dagny sends, and nothing reaches a customer without your yes. And behind Dagny there are people. Our team is a message away whenever you want a human.

Keep comparing

Sources

Facts checked October 2026 against Instinct: Official site, SiliconANGLE: Instinct raises $1B and Fortune: Noah Shinn and Instinct. Products change quickly; if something here has drifted, tell us and we will fix it.

Enquiry at 22:00?
Already answered.

Get started for free Book a demo