Should an insurance broker explain fees on the website?

Yes. Say if you work for a fee, for commission from the insurer, or both. Business clients find it easier to trust a broker who is open about pay.

What should a broker's claims page say?

Give the first steps after a fire, a leak or a theft, and how to reach you. Keep the page short, because clients read it on a bad day. Dagny keeps the claims page up to date with your contacts.

Do insurance brokers need a page for each sector?

A haulier and a builder face different risks. A sector page shows the cover you broker for each one. Dagny writes the sector pages from your client work, without client names.

Websites for insurance brokers

Let Dagny do the work.

9:41

Dagny

Today 08:12

Can you put the new opening hours on the site? 7 to 15 from Monday.

Delivered

Konnerud ForsikringsmeglingTjenesterKontakt

Konnerud Forsikringsmegling

Mon to Fri 07:00 to 15:00

Preview with the new hours

Not live yet

Here is the site with the new hours. Go live with it?

iMessage

9:41

#dagny3

MessagesFilesPins

Today

You08:12

@Dagny We need a proper website. The old one is from 2016.

Dagnyapp08:31

Have a look on your phone. Anything you would say differently?

Konnerud ForsikringsmeglingTjenesterKontakt

Konnerud Forsikringsmegling

Website, ready for review

Home, services, projects, contact
Live on your domain when you say so

👍 1✅ 1

Message #dagny

9:41

Dagny

online

Today

We do heat pump service now. Can that go on the site?08:12 ✓✓

Konnerud ForsikringsmeglingTjenesterKontakt

Konnerud Forsikringsmegling

Heat pump service page

What it covers and what it costs
Your certificate, shown
Linked from the front page and Google

Page is live. Want it in the Google profile too?08:31

Message

What a website needs for insurance brokers.

An insurance broker's year runs on renewal dates. Each renewal means a review with the client, offers from the insurers and a clear summary. Between renewals come claims questions and requests for new cover.

Dagny writes the emails around that work. It never judges cover or recommends a policy. You approve each message, and you give the advice.

01
A page for each line of cover
Make a page for property, liability, fleet, cyber and personal cover. Business owners search for the cover they need, not for a broker.
02
The sectors you serve
Show the sectors you work with, such as transport, construction or retail. A haulier wants a broker who knows haulage.
03
How a broker works for the client
Explain that you act for the client and get offers from several insurers. Say how you earn your money, by fee or by commission.
04
Your broker licence
Show your licence and the public register where clients can check it. Trust matters when a client hands you all their policies.
05
What to do after a loss
Write a short page on the first steps after a loss and how to reach you. Clients look for it on the worst day of their year.

What should an insurance broker website include?

How do you check an insurance broker's licence?

Licence from Finanstilsynet
An insurance broker in Norway needs a licence from Finanstilsynet. The firm may not start to broker until it appears in Finanstilsynet's register. Link to your entry there.
Member of Norske Forsikringsmegleres Forening
The association of Norwegian insurance brokers only admits firms that hold Finanstilsynet's licence to broker insurance. Agent firms cannot join the association.
Autorisert forsikringsmegler
Brokers who pass the association's course modules, tests and final exam may use the title Autorisert forsikringsmegler. They renew the title each year with further training.

From risk review to renewal

1
Risk review
A meeting on the business, its assets and its current policies.
2
Market check
Offers from several insurers on the same terms.
3
Advice and placement
Your advice on the offers, and the client's choice.
4
Claims and renewal
Help with claims during the year and a review before renewal.

What search engines read on a site for insurance brokers.

What Dagny adds to your site

InsuranceAgency markup on every page, with your office address and the regions you serve.
One Service entry for each line of cover you broker, such as fleet or cyber cover.
A Person entry for each broker, with the lines and sectors they know.
FAQ markup for questions such as what to do after a loss.

Example markup: InsuranceAgency

{
  "@context": "https://schema.org",
  "@type": "InsuranceAgency",
  "name": "Konnerud Forsikringsmegling",
  "url": "https://www.example.no",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "NO"
  }
}

The Google profile for insurance brokers.

Main category: Insurance broker
More categories: Insurance agencyAuto insurance agencyLife insurance agencyHealth insurance agency
Set these too: A services list with one entry for each line of cover
Wheelchair-accessible entrance for clients who visit the office
Special hours for Christmas and Easter

Website questions from insurance brokers.

Should an insurance broker explain fees on the website?
Yes. Say if you work for a fee, for commission from the insurer, or both. Business clients find it easier to trust a broker who is open about pay.
What should a broker's claims page say?
Give the first steps after a fire, a leak or a theft, and how to reach you. Keep the page short, because clients read it on a bad day. Dagny keeps the claims page up to date with your contacts.
Do insurance brokers need a page for each sector?
A haulier and a builder face different risks. A sector page shows the cover you broker for each one. Dagny writes the sector pages from your client work, without client names.