# Dagny

> Dagny is your AI. Dagny is your service business's own AI. It connects to your tools, learns how you work, and runs the essential jobs from getting found online to chasing leads to knowing your numbers. Your next hire, minus the cost and the risk.

- Website: https://bydagny.com/. Norwegian pages live under https://bydagny.com/no.
- Start: https://bydagny.com/new. Free for 7 days with a card on file, then $20 a month. The trial starts after onboarding.
- Works in Slack, iMessage, Email, WhatsApp, Teams, Web, iOS.

## What Dagny does

- [Your next hire](https://bydagny.com/): Dagny answers customers, follows up quotes, preps meetings and runs routines, in the channels you already use.
- [Your website](https://bydagny.com/product/how-it-works): Build your website in Dagny's builder, then change hours, services and projects by text. Dagny asks before anything goes live.
- [Market intelligence](https://bydagny.com/product/market-intelligence): The businesses you get compared to, how they show up in search and AI answers, and a daily watch on their prices, ads and news.

## Pricing

- **Starter** ($20/mo): Dagny working for you, with your website in preview. Free for 7 days with a card on file, then $20 a month. The trial starts after onboarding. Includes: 200 credits / month; Build your website in Dagny's builder; Full memory layer; 1 automation; Dagny analytics; Workspace, Slack, and iMessage chat.
- **Agency** ($750/mo): A person builds it with you, then Dagny runs it. $750 a month, charged when you sign up. A person plans the build with you the same week. Includes: Your website built with you, and put live; Your company set up digitally: Google profile, domain, email, the tools; Custom credit volume; Unlimited automations; Human in the loop; Everything in Starter.

Full details: https://bydagny.com/pricing. Prices in USD before tax. Your data is never used for training.

## Connectors

Dagny connects to Gmail, Outlook, Google Calendar, Google Drive, Google Sheets, Excel, Word, Google Business Profile, WhatsApp, Teams, Slack, Facebook, Instagram, Stripe, Mailchimp and thousands more through any tool with an MCP server.

## Industries

Two pages per trade: the AI page (Dagny as the next hire) and the website page (build and keep the site in Dagny's builder).

- Electricians: [AI](https://bydagny.com/ai-for/electrician) · [Website](https://bydagny.com/website-for/electrician). Dagny answers your customers, keeps the website current and has tomorrow ready before you arrive. You approve, Dagny does the work.
- Plumbers: [AI](https://bydagny.com/ai-for/plumber) · [Website](https://bydagny.com/website-for/plumber). Dagny answers your customers, follows up quotes and has tomorrow ready before you arrive. You approve, Dagny does the work.
- Carpenters: [AI](https://bydagny.com/ai-for/carpenter) · [Website](https://bydagny.com/website-for/carpenter). Dagny answers your customers, follows up quotes and has tomorrow ready before you arrive. You approve, Dagny does the work.
- Roofers: [AI](https://bydagny.com/ai-for/roofer) · [Website](https://bydagny.com/website-for/roofer). Dagny answers your customers, follows up quotes and has tomorrow ready before you arrive. You approve, Dagny does the work.
- HVAC: [AI](https://bydagny.com/ai-for/hvac) · [Website](https://bydagny.com/website-for/hvac). Dagny answers your customers, follows up service quotes and has tomorrow ready before you arrive. You approve, Dagny does the work.
- Auto repair: [AI](https://bydagny.com/ai-for/auto-repair) · [Website](https://bydagny.com/website-for/auto-repair). Dagny answers your customers, confirms bookings and has tomorrow ready before you open the doors. You approve, Dagny does the work.
- Hair salons: [AI](https://bydagny.com/ai-for/hair-salon) · [Website](https://bydagny.com/website-for/hair-salon). Dagny answers your customers, keeps the price list and the website current and has tomorrow ready before you open. You approve, Dagny does the work.
- Barbers: [AI](https://bydagny.com/ai-for/barber) · [Website](https://bydagny.com/website-for/barber). Dagny answers your customers, keeps the opening hours and the website current and has tomorrow ready before the first chair is taken. You approve, Dagny does the work.
- Beauty salons: [AI](https://bydagny.com/ai-for/beauty-salon) · [Website](https://bydagny.com/website-for/beauty-salon). Dagny answers your customers, keeps treatments and prices current on the website and has tomorrow ready before you open. You approve, Dagny does the work.
- Tattoo studios: [AI](https://bydagny.com/ai-for/tattoo) · [Website](https://bydagny.com/website-for/tattoo). Dagny answers your customers, keeps the portfolio and the website current and has tomorrow ready before the first session. You approve, Dagny does the work.
- Restaurants: [AI](https://bydagny.com/ai-for/restaurant) · [Website](https://bydagny.com/website-for/restaurant). Dagny answers your guests, keeps the menu and the website current and has tomorrow ready before service. You approve, Dagny does the work.
- Cafes: [AI](https://bydagny.com/ai-for/cafe) · [Website](https://bydagny.com/website-for/cafe). Dagny answers your customers, keeps the opening hours and the website current and has tomorrow ready before the first coffee. You approve, Dagny does the work.
- Bakeries: [AI](https://bydagny.com/ai-for/bakery) · [Website](https://bydagny.com/website-for/bakery). Dagny answers your customers, keeps the orders and the website current and has tomorrow ready before the ovens are on. You approve, Dagny does the work.
- Accountants: [AI](https://bydagny.com/ai-for/accounting) · [Website](https://bydagny.com/website-for/accounting). Dagny answers your clients, keeps the website current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work.
- Law firms: [AI](https://bydagny.com/ai-for/legal) · [Website](https://bydagny.com/website-for/legal). Dagny answers your clients, keeps the website current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work.
- Photographers: [AI](https://bydagny.com/ai-for/photography) · [Website](https://bydagny.com/website-for/photography). Dagny answers your enquiries, keeps the website and portfolio current and has tomorrow's shoots ready before you arrive. You approve, Dagny does the work.
- Architects: [AI](https://bydagny.com/ai-for/architect) · [Website](https://bydagny.com/website-for/architect). Dagny answers your clients, keeps the project pages current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work.
- Interior designers: [AI](https://bydagny.com/ai-for/interior-design) · [Website](https://bydagny.com/website-for/interior-design). Dagny answers your clients, keeps the portfolio current and has tomorrow's site visits ready before you arrive. You approve, Dagny does the work.
- Engineering consultants: [AI](https://bydagny.com/ai-for/engineering) · [Website](https://bydagny.com/website-for/engineering). Dagny answers your clients, keeps the reference projects current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work.
- Consultants: [AI](https://bydagny.com/ai-for/consulting) · [Website](https://bydagny.com/website-for/consulting). Dagny answers your clients, keeps the case pages current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work.
- Marketing agencies: [AI](https://bydagny.com/ai-for/marketing-agency) · [Website](https://bydagny.com/website-for/marketing-agency). Dagny answers your clients, keeps the case pages current and has tomorrow's client meetings ready before you arrive. You approve, Dagny does the work.
- Recruitment agencies: [AI](https://bydagny.com/ai-for/recruitment) · [Website](https://bydagny.com/website-for/recruitment). Dagny answers your clients and candidates, keeps the open roles current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work.
- Real estate agents: [AI](https://bydagny.com/ai-for/real-estate) · [Website](https://bydagny.com/website-for/real-estate). Dagny answers your buyers and sellers, keeps the listings current and has tomorrow's viewings ready before you arrive. You approve, Dagny does the work.
- Insurance brokers: [AI](https://bydagny.com/ai-for/insurance-broker) · [Website](https://bydagny.com/website-for/insurance-broker). Dagny answers your clients, keeps the site current and has tomorrow's renewals ready before you arrive. You approve, Dagny does the work.
- Dentists: [AI](https://bydagny.com/ai-for/dental) · [Website](https://bydagny.com/website-for/dental). Dagny answers your patients, keeps the website current and has tomorrow ready before you arrive. You approve, Dagny does the work.
- Vets: [AI](https://bydagny.com/ai-for/veterinary) · [Website](https://bydagny.com/website-for/veterinary). Dagny answers your customers, keeps the website current and has tomorrow ready before you arrive. You approve, Dagny does the work.
- Gyms and studios: [AI](https://bydagny.com/ai-for/fitness) · [Website](https://bydagny.com/website-for/fitness). Dagny answers your members, keeps the website and the schedule current and has tomorrow ready before you open. You approve, Dagny does the work.
- Cleaning companies: [AI](https://bydagny.com/ai-for/cleaning) · [Website](https://bydagny.com/website-for/cleaning). Dagny answers your customers, keeps the website current and has tomorrow's jobs ready before you arrive. You approve, Dagny does the work.
- Landscapers: [AI](https://bydagny.com/ai-for/landscaping) · [Website](https://bydagny.com/website-for/landscaping). Dagny answers your customers, keeps the website current and has tomorrow's jobs ready before you arrive. You approve, Dagny does the work.
- Florists: [AI](https://bydagny.com/ai-for/florist) · [Website](https://bydagny.com/website-for/florist). Dagny answers your customers, keeps the website current and has tomorrow's orders ready before you open. You approve, Dagny does the work.

### Norsk

- Elektrikere: [AI](https://bydagny.com/no/bransjer/elektriker) · [Nettside](https://bydagny.com/no/nettside-for/elektriker)
- Rørleggere: [AI](https://bydagny.com/no/bransjer/rorlegger) · [Nettside](https://bydagny.com/no/nettside-for/rorlegger)
- Snekkere: [AI](https://bydagny.com/no/bransjer/snekker) · [Nettside](https://bydagny.com/no/nettside-for/snekker)
- Taktekkere: [AI](https://bydagny.com/no/bransjer/taktekker) · [Nettside](https://bydagny.com/no/nettside-for/taktekker)
- Ventilasjon og varme: [AI](https://bydagny.com/no/bransjer/ventilasjon-og-varme) · [Nettside](https://bydagny.com/no/nettside-for/ventilasjon-og-varme)
- Bilverksteder: [AI](https://bydagny.com/no/bransjer/bilverksted) · [Nettside](https://bydagny.com/no/nettside-for/bilverksted)
- Frisører: [AI](https://bydagny.com/no/bransjer/frisor) · [Nettside](https://bydagny.com/no/nettside-for/frisor)
- Barberere: [AI](https://bydagny.com/no/bransjer/barberer) · [Nettside](https://bydagny.com/no/nettside-for/barberer)
- Skjønnhetssalonger: [AI](https://bydagny.com/no/bransjer/skjonnhetssalong) · [Nettside](https://bydagny.com/no/nettside-for/skjonnhetssalong)
- Tatovører: [AI](https://bydagny.com/no/bransjer/tatovering) · [Nettside](https://bydagny.com/no/nettside-for/tatovering)
- Restauranter: [AI](https://bydagny.com/no/bransjer/restaurant) · [Nettside](https://bydagny.com/no/nettside-for/restaurant)
- Kafeer: [AI](https://bydagny.com/no/bransjer/kafe) · [Nettside](https://bydagny.com/no/nettside-for/kafe)
- Bakerier: [AI](https://bydagny.com/no/bransjer/bakeri) · [Nettside](https://bydagny.com/no/nettside-for/bakeri)
- Regnskapsførere: [AI](https://bydagny.com/no/bransjer/regnskap) · [Nettside](https://bydagny.com/no/nettside-for/regnskap)
- Advokater: [AI](https://bydagny.com/no/bransjer/advokat) · [Nettside](https://bydagny.com/no/nettside-for/advokat)
- Fotografer: [AI](https://bydagny.com/no/bransjer/fotograf) · [Nettside](https://bydagny.com/no/nettside-for/fotograf)
- Arkitekter: [AI](https://bydagny.com/no/bransjer/arkitekt) · [Nettside](https://bydagny.com/no/nettside-for/arkitekt)
- Interiørarkitekter: [AI](https://bydagny.com/no/bransjer/interiorarkitekt) · [Nettside](https://bydagny.com/no/nettside-for/interiorarkitekt)
- Rådgivende ingeniører: [AI](https://bydagny.com/no/bransjer/radgivende-ingenior) · [Nettside](https://bydagny.com/no/nettside-for/radgivende-ingenior)
- Konsulenter: [AI](https://bydagny.com/no/bransjer/konsulent) · [Nettside](https://bydagny.com/no/nettside-for/konsulent)
- Markedsbyråer: [AI](https://bydagny.com/no/bransjer/markedsbyra) · [Nettside](https://bydagny.com/no/nettside-for/markedsbyra)
- Rekrutteringsbyråer: [AI](https://bydagny.com/no/bransjer/rekruttering) · [Nettside](https://bydagny.com/no/nettside-for/rekruttering)
- Eiendomsmeglere: [AI](https://bydagny.com/no/bransjer/eiendomsmegler) · [Nettside](https://bydagny.com/no/nettside-for/eiendomsmegler)
- Forsikringsmeglere: [AI](https://bydagny.com/no/bransjer/forsikringsmegler) · [Nettside](https://bydagny.com/no/nettside-for/forsikringsmegler)
- Tannleger: [AI](https://bydagny.com/no/bransjer/tannlege) · [Nettside](https://bydagny.com/no/nettside-for/tannlege)
- Veterinærer: [AI](https://bydagny.com/no/bransjer/veterinaer) · [Nettside](https://bydagny.com/no/nettside-for/veterinaer)
- Treningssentre: [AI](https://bydagny.com/no/bransjer/treningssenter) · [Nettside](https://bydagny.com/no/nettside-for/treningssenter)
- Renholdsbedrifter: [AI](https://bydagny.com/no/bransjer/renhold) · [Nettside](https://bydagny.com/no/nettside-for/renhold)
- Anleggsgartnere: [AI](https://bydagny.com/no/bransjer/anleggsgartner) · [Nettside](https://bydagny.com/no/nettside-for/anleggsgartner)
- Blomsterbutikker: [AI](https://bydagny.com/no/bransjer/blomsterbutikk) · [Nettside](https://bydagny.com/no/nettside-for/blomsterbutikk)

## Free tools

- [SEO audit](https://bydagny.com/seo-audit): How a site ranks and what to fix, graded in seconds. Norwegian: https://bydagny.com/no/seo-sjekk
- [AEO audit](https://bydagny.com/aeo-audit): How ChatGPT, Perplexity and AI assistants read a site. Norwegian: https://bydagny.com/no/aeo-sjekk
- [URL to design system](https://bydagny.com/design-system): Any site's colours, type and spacing as a DESIGN.md. Norwegian: https://bydagny.com/no/designsystem

## Docs

- [Documentation](https://bydagny.com/docs) (English) and [Dokumentasjon](https://bydagny.com/no/docs) (Norwegian): where Dagny works, what it can do, memory, automations, connectors.

## Blog

- [What is AEO? Why your website needs to be optimized for AI search](https://bydagny.com/blog/what-is-aeo): Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible.
- [How much does a website really cost for a small business in 2025?](https://bydagny.com/blog/small-business-website-cost): The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown.
- [SEO for small businesses: the only 5 things that actually matter](https://bydagny.com/blog/seo-basics-small-business): Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic.
- [Why every tradesperson needs a website (even if you get all your work from word of mouth)](https://bydagny.com/blog/why-tradespeople-need-websites): Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers.
- [How AI search is changing everything for local businesses](https://bydagny.com/blog/ai-search-changing-local-business): Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business.
- [SEO vs AEO: what's the difference and do you need both?](https://bydagny.com/blog/seo-vs-aeo): SEO gets you found on Google. AEO gets you recommended by ChatGPT. Here's how they differ, where they overlap, and why your website needs both in 2025.
- [What is structured data and why does Google (and ChatGPT) care?](https://bydagny.com/blog/what-is-structured-data): Structured data is the language search engines and AI assistants use to understand your website. Here's what it is, why it matters, and how to get it without touching code.
- [How to get your business recommended by ChatGPT and AI assistants](https://bydagny.com/blog/get-recommended-by-chatgpt): More people are asking AI for recommendations instead of Googling. Here's how to make sure your business is the one they suggest.
- [Autopilot SEO: how Dagny handles search optimization so you don't have to](https://bydagny.com/blog/autopilot-seo-small-business): SEO shouldn't be a second job. Here's how Dagny automates SEO and AEO for every website we build, from structured data to meta tags to AI readability.
- [The complete guide to local SEO for service businesses in 2025](https://bydagny.com/blog/local-seo-service-businesses): Plumbers, electricians, contractors, and other service businesses have unique SEO needs. Here's everything you need to rank locally, in Google and AI search.

## How Dagny compares to AI assistants and automation

- [Dagny vs ChatGPT](https://bydagny.com/compare/chatgpt): ChatGPT is brilliant, and you are its operator. Every task still routes through you: open the tab, set the context, carry the answer back. Dagny takes the task itself, in the places your business already talks.
- [Dagny vs Claude](https://bydagny.com/compare/claude): If you love Claude, we get it: it is brilliant. But a business should not have to bet on one lab. Dagny is model agnostic, using whichever frontier model is best for each job, this month and the next, so you never re-tool when the leaderboard flips.
- [Dagny vs Claude Tag](https://bydagny.com/compare/claude-tag): Claude Tag is what a big lab builds for companies with an IT department: genuinely capable, and assembled like enterprise software. Dagny is built for the business where the owner is the IT department.
- [Dagny vs Viktor](https://bydagny.com/compare/viktor): Viktor is a genuine AI employee, built on one assumption: that your company talks in Slack or Microsoft Teams. Plenty of businesses talk in texts and email instead. That is who Dagny is built for, and Dagny keeps your website current while it is at it.
- [Dagny vs Gemini](https://bydagny.com/compare/gemini): Gemini's pull is that it is already there, right in your Gmail. The catch is on Google's own help pages: on a work account, the remembering is switched off. Dagny gives the business account the full teammate.
- [Dagny vs Microsoft Copilot](https://bydagny.com/compare/microsoft-copilot): Copilot is the AI your company already pays for, and that is a fair pitch. It makes each person a little faster inside Office; the list itself stays yours. Dagny is hired to own tasks, not to speed up your typing.
- [Dagny vs Zapier](https://bydagny.com/compare/zapier): Zapier will automate anything you can define: 10,000+ apps, AI agents too. The quiet cost is the second job of building and maintaining it all. With Dagny, you just ask.
- [Dagny vs Perplexity](https://bydagny.com/compare/perplexity): Perplexity is where you go to find out: cited answers, brilliant research. Dagny is who you ask to get it done. Different jobs, and many of our customers happily keep both.
- [Dagny vs Notion AI](https://bydagny.com/compare/notion-ai): If your team lives in Notion, its AI has home-field advantage: it organizes, summarizes, and reports on everything inside the workspace. Dagny works the other side: the business that happens outside your docs, in email, texts, and Slack.
- [Dagny vs Lindy](https://bydagny.com/compare/lindy): Lindy gives you a workshop: templates, triggers, and workflows to shape your own AI assistant, with a polished executive assistant to start from. Dagny arrives already built, hired by the whole team, with one memory of the business.
- [Dagny vs Motion](https://bydagny.com/compare/motion): Motion is the perfectly organized machine: it plans, schedules, and reshuffles your team's work so nothing slips. Dagny picks the work itself up. One organizes the plate, the other empties it.
- [Dagny vs OpenClaw](https://bydagny.com/compare/openclaw): OpenClaw is a marvel of open source: your own agent, your own machine, your own rules, free. It is built for people who enjoy being their own IT department. Dagny is for the ones who would rather spend that time running the business.
- [Dagny vs Manus](https://bydagny.com/compare/manus): Manus is delegation magic: describe a project, come back to a finished report, deck, or even a deployed website. Dagny is relationship-shaped rather than project-shaped: it is in your channels between the big asks, keeping the business moving.
- [Dagny vs Hiring someone](https://bydagny.com/compare/hiring): Payroll is the scariest line in a growing company's budget. A hire is not a cost, it is a commitment: salary, taxes, onboarding, and the risk it does not work out. Dagny is the extra pair of hands without the commitment. And a great human still beats any AI at judgment.

## Website builder comparisons

- [Dagny vs Wix](https://bydagny.com/vs/wix): Wix is a tool. Dagny is a service. You describe your business, we do everything.
- [Dagny vs Squarespace](https://bydagny.com/vs/squarespace): Squarespace is a premium DIY tool. Dagny is a done-for-you service at a similar price.
- [Dagny vs WordPress](https://bydagny.com/vs/wordpress): WordPress gives you total control and total responsibility. Dagny gives you a website and peace of mind.
- [Dagny vs Framer](https://bydagny.com/vs/framer): Framer is a design tool for creatives. Dagny is a service for people who want a website without becoming a designer.
- [Dagny vs Webflow](https://bydagny.com/vs/webflow): Webflow is a professional tool for agencies and freelancers. Dagny is for business owners who want results, not tools.
- [Dagny vs Web agencies](https://bydagny.com/vs/agencies): Agencies are expensive and slow. Dagny builds the site with you in its builder and keeps it current, at a fraction of the cost.
- [Dagny vs Lovable](https://bydagny.com/vs/lovable): Lovable is for developers and founders building software. Dagny is for local businesses that want a professional web presence.
- [Dagny vs Bolt](https://bydagny.com/vs/bolt): Bolt is an AI coding tool. Dagny is a website service. You don't need to generate code, you need to generate leads.
- [Dagny vs v0 by Vercel](https://bydagny.com/vs/v0): v0 is a developer productivity tool. Dagny is a complete website service for non-technical business owners.

## Optional

- [Full content](https://bydagny.com/llms-full.txt): the complete site content in markdown
- [MCP server](https://bydagny.com/api/mcp): audit a site, list industries, read pricing and blog posts