# Dagny > Dagny is your AI. Dagny is your service business's own AI. It connects to your tools, learns how you work, and runs the essential jobs from getting found online to chasing leads to knowing your numbers. Your next hire, minus the cost and the risk. Website: https://bydagny.com/. Norwegian pages live under https://bydagny.com/no. --- ## About Dagny Dagny is the AI a small service business hires like a next employee. It answers customers, follows up quotes, prepares meetings, keeps the website current and watches the market, in the channels the owner already uses. Routine work follows the rules the owner sets. Anything new waits for the owner's approval. ### How it works 1. **Try Dagny.** Enter the business's website address at https://bydagny.com/new. Dagny reads the site, the Google profile and the reviews and introduces itself to the business. 2. **Hand over a job.** Ask in Slack, iMessage, Email or any other channel Dagny works in. Dagny drafts, the owner approves, Dagny sends. 3. **Wake up with a head start.** Dagny remembers the business, runs the routines on schedule and has tomorrow ready before the owner arrives. ### Where Dagny works - Slack - iMessage - Email - WhatsApp - Teams - Web - iOS ### Connected to the tools you already use - Gmail - Outlook - Google Calendar - Google Drive - Google Sheets - Excel - Word - Google Business Profile - WhatsApp - Teams - Slack - Facebook - Instagram - Stripe - Mailchimp - And thousands more through any tool with an MCP server --- ## Pricing ### Starter: $20/mo Dagny working for you, with your website in preview. Free for 7 days with a card on file, then $20 a month. The trial starts after onboarding. - 200 credits / month - Build your website in Dagny's builder - Full memory layer - 1 automation - Dagny analytics - Workspace, Slack, and iMessage chat ### Agency: $750/mo A person builds it with you, then Dagny runs it. $750 a month, charged when you sign up. A person plans the build with you the same week. - Your website built with you, and put live - Your company set up digitally: Google profile, domain, email, the tools - Custom credit volume - Unlimited automations - Human in the loop - Everything in Starter Credits meter Dagny's work: a message costs one, a scheduled run costs two, heavier jobs draw more. The balance refills on the billing date. Prices in USD before tax. Your data is never used for training. Cancel any time. Starter's free trial runs 7 days with a card on file. --- ## Products ### Your next hire Dagny answers customers, follows up quotes, preps meetings and runs routines, in the channels you already use. English: https://bydagny.com/. Norwegian: https://bydagny.com/. ### Your website Build your website in Dagny's builder, then change hours, services and projects by text. Dagny asks before anything goes live. English: https://bydagny.com/product/how-it-works. Norwegian: https://bydagny.com/no/produkt/nettside. ### Market intelligence The businesses you get compared to, how they show up in search and AI answers, and a daily watch on their prices, ads and news. English: https://bydagny.com/product/market-intelligence. Norwegian: https://bydagny.com/no/produkt/markedsinnsikt. --- ## Industries Every trade has two pages in each language: the AI page (Dagny as the next hire, with examples written for the trade) and the website page (build the site in Dagny's builder and keep it current by text). --- ### Trades and construction #### Electricians AI for electricians. Meet Dagny. Dagny answers your customers, keeps the website current and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/electrician (Norwegian: https://bydagny.com/no/bransjer/elektriker) - Website page: https://bydagny.com/website-for/electrician (Norwegian: https://bydagny.com/no/nettside-for/elektriker). Build your electrician website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the electricians page: the owner writes "Can you add EV charger installation to the site? From 12 900." and Dagny answers "Here is the site with the new page. Go live with it?" #### Plumbers AI for plumbers. Meet Dagny. Dagny answers your customers, follows up quotes and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/plumber (Norwegian: https://bydagny.com/no/bransjer/rorlegger) - Website page: https://bydagny.com/website-for/plumber (Norwegian: https://bydagny.com/no/nettside-for/rorlegger). Build your plumber website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the plumbers page: the owner writes "Can you add heat pump service to the site? From 1 990." and Dagny answers "Here is the site with the new page. Go live with it?" #### Carpenters AI for carpenters. Meet Dagny. Dagny answers your customers, follows up quotes and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/carpenter (Norwegian: https://bydagny.com/no/bransjer/snekker) - Website page: https://bydagny.com/website-for/carpenter (Norwegian: https://bydagny.com/no/nettside-for/snekker). Build your carpenter website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the carpenters page: the owner writes "Photos from the Solberg terrace, can they go on the site?" and Dagny answers "Here is the site with the project page. Go live with it?" #### Roofers AI for roofers. Meet Dagny. Dagny answers your customers, follows up quotes and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/roofer (Norwegian: https://bydagny.com/no/bransjer/taktekker) - Website page: https://bydagny.com/website-for/roofer (Norwegian: https://bydagny.com/no/nettside-for/taktekker). Build your roofer website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the roofers page: the owner writes "Can you add gutter cleaning to the site? From 2 900." and Dagny answers "Here is the site with the new page. Go live with it?" #### HVAC AI for HVAC. Meet Dagny. Dagny answers your customers, follows up service quotes and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/hvac (Norwegian: https://bydagny.com/no/bransjer/ventilasjon-og-varme) - Website page: https://bydagny.com/website-for/hvac (Norwegian: https://bydagny.com/no/nettside-for/ventilasjon-og-varme). Build your hvac website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the hvac page: the owner writes "Can you put the new service hours on the site? 7 to 15 from Monday." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Auto repair AI for auto repair. Meet Dagny. Dagny answers your customers, confirms bookings and has tomorrow ready before you open the doors. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/auto-repair (Norwegian: https://bydagny.com/no/bransjer/bilverksted) - Website page: https://bydagny.com/website-for/auto-repair (Norwegian: https://bydagny.com/no/nettside-for/bilverksted). Build your auto repair website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the auto repair page: the owner writes "Can you add tyre change to the site? From 890 with storage." and Dagny answers "Here is the site with the new page. Go live with it?" --- ### Beauty and personal care #### Hair salons AI for hair salons. Meet Dagny. Dagny answers your customers, keeps the price list and the website current and has tomorrow ready before you open. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/hair-salon (Norwegian: https://bydagny.com/no/bransjer/frisor) - Website page: https://bydagny.com/website-for/hair-salon (Norwegian: https://bydagny.com/no/nettside-for/frisor). Build your hair salon website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the hair salons page: the owner writes "Can you put the new prices on the site? Cut and colour is 1 890 now." and Dagny answers "Here is the site with the new price list. Go live with it?" #### Barbers AI for barbers. Meet Dagny. Dagny answers your customers, keeps the opening hours and the website current and has tomorrow ready before the first chair is taken. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/barber (Norwegian: https://bydagny.com/no/bransjer/barberer) - Website page: https://bydagny.com/website-for/barber (Norwegian: https://bydagny.com/no/nettside-for/barberer). Build your barber website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the barbers page: the owner writes "Can you put the new hours on the site? Open until 19 on Thursdays." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Beauty salons AI for beauty salons. Meet Dagny. Dagny answers your customers, keeps treatments and prices current on the website and has tomorrow ready before you open. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/beauty-salon (Norwegian: https://bydagny.com/no/bransjer/skjonnhetssalong) - Website page: https://bydagny.com/website-for/beauty-salon (Norwegian: https://bydagny.com/no/nettside-for/skjonnhetssalong). Build your beauty salon website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the beauty salons page: the owner writes "Can you add lash lift to the site? 890 for a session." and Dagny answers "Here is the site with the new treatment. Go live with it?" #### Tattoo studios AI for tattoo studios. Meet Dagny. Dagny answers your customers, keeps the portfolio and the website current and has tomorrow ready before the first session. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/tattoo (Norwegian: https://bydagny.com/no/bransjer/tatovering) - Website page: https://bydagny.com/website-for/tattoo (Norwegian: https://bydagny.com/no/nettside-for/tatovering). Build your tattoo studio website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the tattoo studios page: the owner writes "Photos from the Dahl sleeve, can they go on the site?" and Dagny answers "Here is the site with the new photos. Go live with it?" --- ### Food and hospitality #### Restaurants AI for restaurants. Meet Dagny. Dagny answers your guests, keeps the menu and the website current and has tomorrow ready before service. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/restaurant (Norwegian: https://bydagny.com/no/bransjer/restaurant) - Website page: https://bydagny.com/website-for/restaurant (Norwegian: https://bydagny.com/no/nettside-for/restaurant). Build your restaurant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the restaurants page: the owner writes "Can you put the spring menu on the site? Three courses is 645." and Dagny answers "Here is the site with the new menu. Go live with it?" #### Cafes AI for cafes. Meet Dagny. Dagny answers your customers, keeps the opening hours and the website current and has tomorrow ready before the first coffee. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/cafe (Norwegian: https://bydagny.com/no/bransjer/kafe) - Website page: https://bydagny.com/website-for/cafe (Norwegian: https://bydagny.com/no/nettside-for/kafe). Build your cafe website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the cafes page: the owner writes "Can you put the summer hours on the site? Open from 8 on Saturdays." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Bakeries AI for bakeries. Meet Dagny. Dagny answers your customers, keeps the orders and the website current and has tomorrow ready before the ovens are on. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/bakery (Norwegian: https://bydagny.com/no/bransjer/bakeri) - Website page: https://bydagny.com/website-for/bakery (Norwegian: https://bydagny.com/no/nettside-for/bakeri). Build your bakerie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the bakeries page: the owner writes "Can you add the Christmas cakes to the site? Orders close on the 18th." and Dagny answers "Here is the site with the Christmas page. Go live with it?" --- ### Professional services #### Accountants AI for accountants. Meet Dagny. Dagny answers your clients, keeps the website current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/accounting (Norwegian: https://bydagny.com/no/bransjer/regnskap) - Website page: https://bydagny.com/website-for/accounting (Norwegian: https://bydagny.com/no/nettside-for/regnskap). Build your accountant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the accountants page: the owner writes "Can you add year-end accounts to the site? From 9 900." and Dagny answers "Here is the site with the new page. Go live with it?" #### Law firms AI for law firms. Meet Dagny. Dagny answers your clients, keeps the website current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/legal (Norwegian: https://bydagny.com/no/bransjer/advokat) - Website page: https://bydagny.com/website-for/legal (Norwegian: https://bydagny.com/no/nettside-for/advokat). Build your law firm website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the law firms page: the owner writes "Can you add a page on inheritance law? First meeting is free." and Dagny answers "Here is the site with the new page. Go live with it?" #### Photographers AI for photographers. Meet Dagny. Dagny answers your enquiries, keeps the website and portfolio current and has tomorrow's shoots ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/photography (Norwegian: https://bydagny.com/no/bransjer/fotograf) - Website page: https://bydagny.com/website-for/photography (Norwegian: https://bydagny.com/no/nettside-for/fotograf). Build your photographer website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the photographers page: the owner writes "Can you put the Hansen wedding photos on the site?" and Dagny answers "Here is the site with the new gallery. Go live with it?" #### Architects AI for architects. Meet Dagny. Dagny answers your clients, keeps the project pages current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/architect (Norwegian: https://bydagny.com/no/bransjer/arkitekt) - Website page: https://bydagny.com/website-for/architect (Norwegian: https://bydagny.com/no/nettside-for/arkitekt). Build your architect website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the architects page: the owner writes "Can you put the Lier cabin on the site? Photos are in the shared folder." and Dagny answers "Here is the site with the new project page. Go live with it?" #### Interior designers AI for interior designers. Meet Dagny. Dagny answers your clients, keeps the portfolio current and has tomorrow's site visits ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/interior-design (Norwegian: https://bydagny.com/no/bransjer/interiorarkitekt) - Website page: https://bydagny.com/website-for/interior-design (Norwegian: https://bydagny.com/no/nettside-for/interiorarkitekt). Build your interior designer website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the interior designers page: the owner writes "Can you add the Solberg kitchen to the portfolio? Nine photos from Monday." and Dagny answers "Here is the site with the new page. Go live with it?" #### Engineering consultants AI for engineering consultants. Meet Dagny. Dagny answers your clients, keeps the reference projects current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/engineering (Norwegian: https://bydagny.com/no/bransjer/radgivende-ingenior) - Website page: https://bydagny.com/website-for/engineering (Norwegian: https://bydagny.com/no/nettside-for/radgivende-ingenior). Build your engineering consultant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the engineering consultants page: the owner writes "Can you add the Åssiden school to references? Structural design, 2025." and Dagny answers "Here is the site with the new reference. Go live with it?" #### Consultants AI for consultants. Meet Dagny. Dagny answers your clients, keeps the case pages current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/consulting (Norwegian: https://bydagny.com/no/bransjer/konsulent) - Website page: https://bydagny.com/website-for/consulting (Norwegian: https://bydagny.com/no/nettside-for/konsulent). Build your consultant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the consultants page: the owner writes "Can you add the Hansen Transport case to the site? The summary is in the folder." and Dagny answers "Here is the site with the new case. Go live with it?" #### Marketing agencies AI for marketing agencies. Meet Dagny. Dagny answers your clients, keeps the case pages current and has tomorrow's client meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/marketing-agency (Norwegian: https://bydagny.com/no/bransjer/markedsbyra) - Website page: https://bydagny.com/website-for/marketing-agency (Norwegian: https://bydagny.com/no/nettside-for/markedsbyra). Build your marketing agencie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the marketing agencies page: the owner writes "Can you put the Berg Bakeri campaign on the site? Results are in the deck." and Dagny answers "Here is the site with the new case. Go live with it?" #### Recruitment agencies AI for recruitment agencies. Meet Dagny. Dagny answers your clients and candidates, keeps the open roles current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/recruitment (Norwegian: https://bydagny.com/no/bransjer/rekruttering) - Website page: https://bydagny.com/website-for/recruitment (Norwegian: https://bydagny.com/no/nettside-for/rekruttering). Build your recruitment agencie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the recruitment agencies page: the owner writes "Can you put the Dahl Bygg project manager role on the site?" and Dagny answers "Here is the site with the new role. Go live with it?" #### Real estate agents AI for real estate agents. Meet Dagny. Dagny answers your buyers and sellers, keeps the listings current and has tomorrow's viewings ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/real-estate (Norwegian: https://bydagny.com/no/bransjer/eiendomsmegler) - Website page: https://bydagny.com/website-for/real-estate (Norwegian: https://bydagny.com/no/nettside-for/eiendomsmegler). Build your real estate agent website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the real estate agents page: the owner writes "Can you put the Konnerud townhouse on the site? Asking 5 490 000." and Dagny answers "Here is the site with the new listing. Go live with it?" #### Insurance brokers AI for insurance brokers. Meet Dagny. Dagny answers your clients, keeps the site current and has tomorrow's renewals ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/insurance-broker (Norwegian: https://bydagny.com/no/bransjer/forsikringsmegler) - Website page: https://bydagny.com/website-for/insurance-broker (Norwegian: https://bydagny.com/no/nettside-for/forsikringsmegler). Build your insurance broker website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the insurance brokers page: the owner writes "Can you add fleet insurance to the site? We cover it from January." and Dagny answers "Here is the site with the new page. Go live with it?" --- ### Health and wellness #### Dentists AI for dentists. Meet Dagny. Dagny answers your patients, keeps the website current and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/dental (Norwegian: https://bydagny.com/no/bransjer/tannlege) - Website page: https://bydagny.com/website-for/dental (Norwegian: https://bydagny.com/no/nettside-for/tannlege). Build your dentist website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the dentists page: the owner writes "Can you put the new hours on the site? We open at 8 from Monday." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Vets AI for vets. Meet Dagny. Dagny answers your customers, keeps the website current and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/veterinary (Norwegian: https://bydagny.com/no/bransjer/veterinaer) - Website page: https://bydagny.com/website-for/veterinary (Norwegian: https://bydagny.com/no/nettside-for/veterinaer). Build your vet website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the vets page: the owner writes "Can you add Saturday hours to the site? 10 to 14 from next week." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Gyms and studios AI for gyms and studios. Meet Dagny. Dagny answers your members, keeps the website and the schedule current and has tomorrow ready before you open. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/fitness (Norwegian: https://bydagny.com/no/bransjer/treningssenter) - Website page: https://bydagny.com/website-for/fitness (Norwegian: https://bydagny.com/no/nettside-for/treningssenter). Build your gyms and studio website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the gyms and studios page: the owner writes "Can you add the morning class to the site? Tuesdays at 6:30." and Dagny answers "Here is the site with the new class. Go live with it?" --- ### Other services #### Cleaning companies AI for cleaning companies. Meet Dagny. Dagny answers your customers, keeps the website current and has tomorrow's jobs ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/cleaning (Norwegian: https://bydagny.com/no/bransjer/renhold) - Website page: https://bydagny.com/website-for/cleaning (Norwegian: https://bydagny.com/no/nettside-for/renhold). Build your cleaning companie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the cleaning companies page: the owner writes "Can you add moving-out cleaning to the site? From 2 400." and Dagny answers "Here is the site with the new page. Go live with it?" #### Landscapers AI for landscapers. Meet Dagny. Dagny answers your customers, keeps the website current and has tomorrow's jobs ready before you arrive. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/landscaping (Norwegian: https://bydagny.com/no/bransjer/anleggsgartner) - Website page: https://bydagny.com/website-for/landscaping (Norwegian: https://bydagny.com/no/nettside-for/anleggsgartner). Build your landscaper website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the landscapers page: the owner writes "Photos from the Solberg terrace, can they go up?" and Dagny answers "Here is the site with the new project page. Go live with it?" #### Florists AI for florists. Meet Dagny. Dagny answers your customers, keeps the website current and has tomorrow's orders ready before you open. You approve, Dagny does the work. - AI page: https://bydagny.com/ai-for/florist (Norwegian: https://bydagny.com/no/bransjer/blomsterbutikk) - Website page: https://bydagny.com/website-for/florist (Norwegian: https://bydagny.com/no/nettside-for/blomsterbutikk). Build your florist website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the florists page: the owner writes "Can you put the Saturday hours on the site? 9 to 15 from next week." and Dagny answers "Here is the site with the new hours. Go live with it?" --- ## Free tools - **SEO audit**: How a site ranks and what to fix, graded in seconds. https://bydagny.com/seo-audit (Norwegian: https://bydagny.com/no/seo-sjekk) - **AEO audit**: How ChatGPT, Perplexity and AI assistants read a site. https://bydagny.com/aeo-audit (Norwegian: https://bydagny.com/no/aeo-sjekk) - **URL to design system**: Any site's colours, type and spacing as a DESIGN.md. https://bydagny.com/design-system (Norwegian: https://bydagny.com/no/designsystem) --- ## Documentation Where Dagny works (the workspace, Slack, iMessage), getting started, memory, automations, connectors, files, settings and usage. English at https://bydagny.com/docs, Norwegian at https://bydagny.com/no/docs. --- ## How Dagny compares to AI assistants and automation ### Dagny vs ChatGPT ChatGPT is brilliant, and you are its operator. Every task still routes through you: open the tab, set the context, carry the answer back. Dagny takes the task itself, in the places your business already talks. https://bydagny.com/compare/chatgpt ### Dagny vs Claude If you love Claude, we get it: it is brilliant. But a business should not have to bet on one lab. Dagny is model agnostic, using whichever frontier model is best for each job, this month and the next, so you never re-tool when the leaderboard flips. https://bydagny.com/compare/claude ### Dagny vs Claude Tag Claude Tag is what a big lab builds for companies with an IT department: genuinely capable, and assembled like enterprise software. Dagny is built for the business where the owner is the IT department. https://bydagny.com/compare/claude-tag ### Dagny vs Viktor Viktor is a genuine AI employee, built on one assumption: that your company talks in Slack or Microsoft Teams. Plenty of businesses talk in texts and email instead. That is who Dagny is built for, and Dagny keeps your website current while it is at it. https://bydagny.com/compare/viktor ### Dagny vs Gemini Gemini's pull is that it is already there, right in your Gmail. The catch is on Google's own help pages: on a work account, the remembering is switched off. Dagny gives the business account the full teammate. https://bydagny.com/compare/gemini ### Dagny vs Microsoft Copilot Copilot is the AI your company already pays for, and that is a fair pitch. It makes each person a little faster inside Office; the list itself stays yours. Dagny is hired to own tasks, not to speed up your typing. https://bydagny.com/compare/microsoft-copilot ### Dagny vs Zapier Zapier will automate anything you can define: 10,000+ apps, AI agents too. The quiet cost is the second job of building and maintaining it all. With Dagny, you just ask. https://bydagny.com/compare/zapier ### Dagny vs Perplexity Perplexity is where you go to find out: cited answers, brilliant research. Dagny is who you ask to get it done. Different jobs, and many of our customers happily keep both. https://bydagny.com/compare/perplexity ### Dagny vs Notion AI If your team lives in Notion, its AI has home-field advantage: it organizes, summarizes, and reports on everything inside the workspace. Dagny works the other side: the business that happens outside your docs, in email, texts, and Slack. https://bydagny.com/compare/notion-ai ### Dagny vs Lindy Lindy gives you a workshop: templates, triggers, and workflows to shape your own AI assistant, with a polished executive assistant to start from. Dagny arrives already built, hired by the whole team, with one memory of the business. https://bydagny.com/compare/lindy ### Dagny vs Motion Motion is the perfectly organized machine: it plans, schedules, and reshuffles your team's work so nothing slips. Dagny picks the work itself up. One organizes the plate, the other empties it. https://bydagny.com/compare/motion ### Dagny vs OpenClaw OpenClaw is a marvel of open source: your own agent, your own machine, your own rules, free. It is built for people who enjoy being their own IT department. Dagny is for the ones who would rather spend that time running the business. https://bydagny.com/compare/openclaw ### Dagny vs Manus Manus is delegation magic: describe a project, come back to a finished report, deck, or even a deployed website. Dagny is relationship-shaped rather than project-shaped: it is in your channels between the big asks, keeping the business moving. https://bydagny.com/compare/manus ### Dagny vs Hiring someone Payroll is the scariest line in a growing company's budget. A hire is not a cost, it is a commitment: salary, taxes, onboarding, and the risk it does not work out. Dagny is the extra pair of hands without the commitment. And a great human still beats any AI at judgment. https://bydagny.com/compare/hiring --- ## Website builder comparisons --- ### Dagny vs Wix **TL;DR:** Wix is a tool. Dagny is a service. You describe your business, we do everything. | Feature | Dagny | Wix | |---------|--------|-----| | Your time spent | 2 minutes | 40+ hours | | Design skills needed | No | Yes | | How the site gets built | In Dagny's builder, kept current by text | Weeks of evenings | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Extra plugin | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Hosting included | Yes | Yes | https://bydagny.com/vs/wix --- ### Dagny vs Squarespace **TL;DR:** Squarespace is a premium DIY tool. Dagny is a done-for-you service at a similar price. | Feature | Dagny | Squarespace | |---------|--------|-------------| | Your time spent | 2 minutes | 20-40 hours | | Design skills needed | No | Helpful | | How the site gets built | In Dagny's builder, kept current by text | 1-3 weeks | | Monthly cost | From $20 | From $16 | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Basic | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | 14-day trial | https://bydagny.com/vs/squarespace --- ### Dagny vs WordPress **TL;DR:** WordPress gives you total control and total responsibility. Dagny gives you a website and peace of mind. | Feature | Dagny | WordPress | |---------|--------|-----------| | Your time spent | 2 minutes | Ongoing forever | | Technical skills needed | No | Yes | | How the site gets built | In Dagny's builder, kept current by text | Days to weeks | | Security updates | We handle it | Your problem | | Plugin management | Not needed | 10-30 plugins | | Hosting setup | Yes | Separate purchase | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Learn the editor | https://bydagny.com/vs/wordpress --- ### Dagny vs Framer **TL;DR:** Framer is a design tool for creatives. Dagny is a service for people who want a website without becoming a designer. | Feature | Dagny | Framer | |---------|--------|--------| | Your time spent | 2 minutes | 20-60 hours | | Learning curve | None | Steep | | How the site gets built | In Dagny's builder, kept current by text | Weeks | | Design skills needed | No | Yes | | Ongoing edits | Text us | Open the editor | | SEO setup | Yes | Manual | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | Free tier (limited) | https://bydagny.com/vs/framer --- ### Dagny vs Webflow **TL;DR:** Webflow is a professional tool for agencies and freelancers. Dagny is for business owners who want results, not tools. | Feature | Dagny | Webflow | |---------|--------|---------| | Your time spent | 2 minutes | 40-80 hours | | Learning curve | None | Very steep | | How the site gets built | In Dagny's builder, kept current by text | Weeks to months | | Monthly cost | From $20 | From $14 + hosting | | Ongoing edits | Text us | Open the editor | | CMS included | Yes | Extra cost | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | https://bydagny.com/vs/webflow --- ### Dagny vs Web agencies **TL;DR:** Agencies are expensive and slow. Dagny builds the site with you in its builder and keeps it current, at a fraction of the cost. | Feature | Dagny | Web agencies | |---------|--------|--------------| | Your time spent | 2 minutes | Hours in meetings | | How the site gets built | In Dagny's builder, kept current by text | 4-12 weeks | | Upfront cost | $0 | $3,000-15,000 | | Monthly cost | From $20 | $200-500+ retainer | | Ongoing edits | Text us, same day | $100+/hr | | Meetings required | No | Multiple | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Cancel anytime | Yes | 12-month contracts | https://bydagny.com/vs/agencies --- ### Dagny vs Lovable **TL;DR:** Lovable is for developers and founders building software. Dagny is for local businesses that want a professional web presence. | Feature | Dagny | Lovable | |---------|--------|---------| | Built for | Small businesses | Developers / startups | | Technical knowledge | None needed | Helpful | | How the site gets built | In Dagny's builder, kept current by text | You build it yourself | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing maintenance | We handle it | Your responsibility | | Hosting included | Yes | Separate | | Try before you pay | Yes | Free tier | https://bydagny.com/vs/lovable --- ### Dagny vs Bolt **TL;DR:** Bolt is an AI coding tool. Dagny is a website service. You don't need to generate code, you need to generate leads. | Feature | Dagny | Bolt | |---------|--------|------| | Built for | Small businesses | Developers | | Technical knowledge | None needed | Required | | How the site gets built | In Dagny's builder, kept current by text | Hours (you build it) | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Edit the code | | Hosting included | Yes | No | | Domain + SSL | Yes | Manual setup | https://bydagny.com/vs/bolt --- ### Dagny vs v0 by Vercel **TL;DR:** v0 is a developer productivity tool. Dagny is a complete website service for non-technical business owners. | Feature | Dagny | v0 by Vercel | |---------|--------|--------------| | Built for | Small businesses | Frontend developers | | Technical knowledge | None needed | React / coding required | | Result | Live website | Code snippets | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Hosting included | Yes | No | | Ongoing edits | Text us | Edit the code | | Try before you pay | Yes | Free tier | https://bydagny.com/vs/v0 --- ## Blog --- ### What is AEO? Why your website needs to be optimized for AI search *2025-03-28 | AEO | 5 min read* Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible. You've heard of [SEO](/blog/seo-basics-small-business). Now meet AEO: Answer Engine Optimization. It's the practice of structuring your website so AI systems can find, understand, and recommend your business. If you want to understand the bigger picture, read [how AI search is changing everything for local businesses](/blog/ai-search-changing-local-business). ### How AI search works differently Traditional search shows you ten blue links. AI search gives you one answer. When someone asks ChatGPT 'best plumber in Bergen,' it doesn't show a list of websites. It gives a recommendation. If your business isn't structured in a way that AI can parse, you won't be that recommendation. AI systems pull from structured data, clear headings, FAQ schemas, and authoritative content. They favor websites that answer questions directly and concisely. ### What AEO actually looks like AEO isn't a separate discipline from SEO. It's an evolution. For a deeper comparison, see [SEO vs AEO: what's the difference?](/blog/seo-vs-aeo). Here's what it involves: 1. [Structured data](/blog/what-is-structured-data) (Schema.org markup) so AI knows what your business does, where you are, and what services you offer. 2. Clear, direct answers to common questions. Not buried in paragraphs of filler. 3. FAQ sections with real questions your customers ask. 4. Local business markup with your address, hours, and service area. 5. Content that answers 'who, what, where, when, why' for your industry. ### Why this matters for small businesses Big companies will adapt. They have SEO teams. Small businesses risk being left behind because they don't even know the game has changed. The window is now. AI search is growing fast but the standards are still forming. Businesses that optimize early will have a lasting advantage. It's the same as getting your website indexed by Google in 2005. ### How Dagny handles AEO Every website we build includes structured data, schema markup, and content structured for AI readability. It's not an add-on. It's built in from day one, on every plan. While other builders charge extra for SEO, [we handle it on autopilot](/blog/autopilot-seo-small-business). See [how much a website really costs](/blog/small-business-website-cost) and why Dagny is different. --- ### How much does a website really cost for a small business in 2025? *2025-03-25 | Guides | 6 min read* The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown. Ask five people what a website costs and you'll get five different answers. That's because the price depends entirely on how you build it. Let's break down every option honestly. ### Option 1: Do it yourself with Wix or Squarespace Monthly cost: $16-45. Upfront cost: $0. Time cost: 40-80 hours. These tools are cheap in dollars but expensive in time. You need to choose a template, customize it, write copy, find images, set up forms, [configure SEO](/blog/seo-basics-small-business), and learn the editor. For a business owner billing $75/hr, 40 hours of DIY work costs $3,000 in lost revenue. Ongoing: Every change requires you to log in and figure out the editor again. Most DIY sites go stale within 6 months because the owner gets busy with actual work. ### Option 2: Hire a web agency Monthly cost: $200-500 retainer. Upfront cost: $3,000-15,000. Time cost: 10-20 hours in meetings. Agencies produce quality work, but the process is slow (4-12 weeks), expensive, and requires multiple meetings. You'll sit through discovery sessions, review wireframes, approve mockups, and go through revision rounds. Every change after launch costs $100+/hr. Best for: Businesses with complex needs and budgets to match. ### Option 3: A done-for-you service like Dagny Monthly cost: From $20, free for the first 7 days. Time cost: 2 minutes. You enter your website address or your business name. Dagny reads what is public, you build the site together in Dagny's builder, and from then on you change it by text. No editor to learn, no meetings, no contracts. This model works because AI makes it possible to build quality websites fast. The savings get passed to you. Plus, every site comes with [SEO and AEO built in on autopilot](/blog/autopilot-seo-small-business), no extra charge. ### The hidden cost nobody talks about The biggest cost of a website isn't the monthly fee. It's the opportunity cost of not having one, or having a bad one. If you're a tradesperson, read [why every tradesperson needs a website](/blog/why-tradespeople-need-websites). A plumber without a website loses an estimated 4-7 leads per week to competitors who show up on Google. At $500 per job, that's $2,000-3,500/week in lost revenue. The $20 a month for Dagny, website included, pays for itself with a single new customer. --- ### SEO for small businesses: the only 5 things that actually matter *2025-03-20 | SEO | 4 min read* Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic. SEO guides are overwhelming. Most are written for marketing teams at large companies. If you're a plumber, electrician, or tradesperson, here's what actually moves the needle. And if you're wondering about AI search too, read [what is AEO](/blog/what-is-aeo). It's the next evolution of SEO. ### 1. Google Business Profile This is the single most important thing you can do. Claim your Google Business Profile, fill out every field, add photos, and ask customers for reviews. This is what shows up in the map pack when someone searches 'plumber near me.' It's free and takes 30 minutes. ### 2. Your website needs to say what you do and where Google needs to know three things: what services you offer, where you offer them, and how to contact you. Your homepage should clearly state all three. Not hidden in footers or about pages. Front and center. Example: 'Professional plumbing services in Bergen and surrounding areas. Emergency callouts, bathroom renovations, and pipe repairs.' ### 3. Mobile speed Over 60% of local searches happen on phones. If your site takes more than 3 seconds to load on mobile, you're losing visitors and rankings. Use compressed images, minimal JavaScript, and a hosting provider with a CDN. ### 4. Get listed in directories Consistent listings across Google, Yelp, Yellow Pages, and industry directories signal legitimacy to search engines. Make sure your name, address, and phone number (NAP) are identical everywhere. ### 5. Reviews Google uses reviews as a ranking signal. More importantly, customers use reviews to decide who to call. Ask every happy customer for a Google review. Make it easy by sending them a direct link. Once you've nailed these five, the next step is [structured data](/blog/what-is-structured-data) and [AEO optimization](/blog/what-is-aeo). Or let [Dagny handle it all on autopilot](/blog/autopilot-seo-small-business): SEO, AEO, schema markup, everything. --- ### Why every tradesperson needs a website (even if you get all your work from word of mouth) *2025-03-15 | Business | 4 min read* Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers. If you're a plumber, electrician, or carpenter getting plenty of work through referrals, you might wonder why you need a website at all. Fair question. Here's the honest answer. ### Your referrals Google you before they call Someone recommends you to their neighbor. What does the neighbor do? They Google your name. If they find a professional website with your services, photos, and reviews, they call. If they find nothing, or a half-built Facebook page, they keep looking. A website doesn't replace word of mouth. It makes word of mouth work harder. ### You're invisible to people who don't know you yet Referrals are your best leads, but they're limited by your existing network. A website puts you in front of everyone searching 'electrician in [your city].' These are people ready to hire right now, and they're choosing between whoever shows up on Google. Learn [the 5 SEO basics that actually matter](/blog/seo-basics-small-business) to make sure you show up. ### It makes you look legitimate Fair or not, people judge businesses by their web presence. A clean, professional website signals that you're established and trustworthy. No website signals the opposite. It's the modern equivalent of a business card and a branded van. ### It works while you sleep You can't answer the phone while you're on a job site. A website can. It shows your services, your availability, and lets people request quotes 24/7. The leads come in while you're working, not instead of working. And with [AI search growing fast](/blog/ai-search-changing-local-business), your website needs to be optimized for AI assistants too, not just Google. ### It's never been easier The old excuse was valid: websites were expensive and complicated. Not anymore. With Dagny, you build a professional website in the builder for less than the cost of a tool subscription, and keep it current by text. No tech skills, no meetings, no hassle. Check out [how much a website really costs](/blog/small-business-website-cost) for a full breakdown. --- ### How AI search is changing everything for local businesses *2025-03-10 | AEO | 5 min read* Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business. The way people search is changing faster than most business owners realize. AI-powered search tools are no longer experimental. They're mainstream. And they're fundamentally different from Google's ten blue links. ### What's happening right now Google AI Overviews now appear on 30%+ of searches. ChatGPT has over 200 million weekly users. Perplexity is growing fast as a research tool. Apple Intelligence is baked into every new iPhone. When someone asks these tools 'who's the best roofer near me,' they don't show ten results. They give one answer. Maybe two. If your business isn't the one being recommended, it's as if you don't exist. ### Why traditional SEO isn't enough anymore Traditional SEO optimizes for search engine crawlers. It focuses on keywords, backlinks, and page speed. These still matter. Here are [the 5 SEO things that actually matter](/blog/seo-basics-small-business), but AI search adds a new layer. AI systems don't just crawl your page. They try to understand it. They look for clear, [structured data](/blog/what-is-structured-data): What does this business do? Where are they? Are they good at it? What do customers say? If your website is a wall of text with no structure, AI will skip you. Learn the difference between [SEO and AEO](/blog/seo-vs-aeo) and why you need both. ### What local businesses need to do 1. Add [structured data](/blog/what-is-structured-data) (Schema.org) to your website. This tells AI exactly what your business is. 2. Have a clear FAQ section. AI loves pulling answers from FAQs. 3. Get reviews on Google. AI uses review signals to determine quality. 4. Make your content scannable. Short paragraphs, clear headings, direct answers. 5. Keep your Google Business Profile updated. AI pulls from this heavily. ### The opportunity window Right now, most local businesses haven't adapted. That's your advantage. Being early to AEO is like being early to Google in 2003. The businesses that structure their web presence for AI now will own the recommendations for years. Every Dagny website is built with AEO in mind. Structured data, schema markup, and AI-readable content are included on every plan. Read [what is AEO](/blog/what-is-aeo) for a deeper dive, or learn how [Dagny puts SEO on autopilot](/blog/autopilot-seo-small-business). --- ### SEO vs AEO: what's the difference and do you need both? *2025-04-01 | SEO | 5 min read* SEO gets you found on Google. AEO gets you recommended by ChatGPT. Here's how they differ, where they overlap, and why your website needs both in 2025. If you've been hearing about AEO (Answer Engine Optimization) and wondering whether it replaces SEO, the short answer is no. They work together. But they're not the same thing, and ignoring either one means leaving customers on the table. ### What SEO does SEO (Search Engine Optimization) helps your website rank in traditional search results. The ten blue links on Google. It focuses on keywords, backlinks, page speed, mobile-friendliness, and technical factors like meta tags and sitemaps. For local businesses, [the 5 SEO basics](/blog/seo-basics-small-business) that matter most are: Google Business Profile, clear service/location pages, mobile speed, directory listings, and reviews. These are table stakes. ### What AEO does AEO optimizes your website for AI-powered answer engines: ChatGPT, Perplexity, Google AI Overviews, Apple Intelligence, and others. Instead of showing a list of links, these tools give direct answers. Read our [full guide to AEO](/blog/what-is-aeo) for the deep dive. AEO focuses on [structured data](/blog/what-is-structured-data), FAQ schemas, clear and direct content, and machine-readable markup. The goal: make your business the one AI recommends. ### Where they overlap Good news: many SEO best practices also help AEO. Clear headings, fast load times, mobile optimization, and authoritative content serve both search engines and AI systems. The difference is in the details. SEO cares about keyword density and backlink profiles. AEO cares about structured data formats and direct, quotable answers. A page can rank #1 on Google but still be invisible to ChatGPT if it lacks schema markup. ### Do you need both? Yes. Today, most of your traffic still comes from Google. But [AI search is growing fast](/blog/ai-search-changing-local-business): Google AI Overviews appear on 30%+ of searches, and ChatGPT has 200M+ weekly users. The businesses that optimize for both now will dominate both channels. ### How to get both without hiring two teams Most small businesses can't afford separate SEO and AEO specialists. That's the whole point of [autopilot SEO](/blog/autopilot-seo-small-business): a single service that handles both, automatically. Every Dagny website includes optimized meta tags, structured data, local business schema, FAQ markup, and content structured for both Google and AI assistants. No extra charge, no extra effort. It's all built in from day one. --- ### What is structured data and why does Google (and ChatGPT) care? *2025-04-03 | SEO | 5 min read* Structured data is the language search engines and AI assistants use to understand your website. Here's what it is, why it matters, and how to get it without touching code. Your website might look great to humans. But can Google actually understand what your business does? Can ChatGPT? Structured data is how you make sure the answer is yes. ### Structured data in plain English Structured data is a standardized format (called Schema.org) that you add to your website's code. It tells search engines and AI systems exactly what your business is, what services you offer, where you're located, your hours, your reviews, and more. Think of it as a machine-readable business card embedded in your website. Humans never see it, but Google, ChatGPT, and every other AI system reads it instantly. ### Why it matters for Google (SEO) Structured data powers rich results in Google: those enhanced listings with star ratings, prices, FAQ dropdowns, and business hours. Pages with structured data get up to 30% higher click-through rates than plain blue links. Google has explicitly said structured data helps them understand page content. For [local SEO](/blog/seo-basics-small-business), LocalBusiness schema is especially powerful. It feeds the map pack and knowledge panels directly. ### Why it matters for AI (AEO) AI assistants rely heavily on structured data to make recommendations. When ChatGPT recommends a plumber, it's pulling from structured information, not reading your homepage like a human would. Without structured data, AI systems have to guess what your business does. With it, they know exactly. This is the foundation of [AEO](/blog/what-is-aeo) and why [AI search is changing everything](/blog/ai-search-changing-local-business). ### The most important schema types for small businesses 1. LocalBusiness: your name, address, phone, hours, service area. 2. Service: each service you offer with description and pricing. 3. FAQPage: common questions and answers (AI loves these). 4. Review/AggregateRating: your customer reviews and star ratings. 5. BreadcrumbList: helps search engines understand your site structure. Most small business websites have zero structured data. Adding even LocalBusiness schema puts you ahead of 80% of your competitors. ### How to add structured data (the easy way) The traditional way: hire a developer to write JSON-LD scripts and inject them into your site headers. Cost: $500-2,000. Maintenance: manual updates every time something changes. The autopilot way: use a service like Dagny that [handles SEO and AEO automatically](/blog/autopilot-seo-small-business). Every website we build includes comprehensive structured data, generated from your actual business information, updated when you make changes, and validated against Google's requirements. No code, no developers, no ongoing costs. --- ### How to get your business recommended by ChatGPT and AI assistants *2025-04-05 | AEO | 6 min read* More people are asking AI for recommendations instead of Googling. Here's how to make sure your business is the one they suggest. When someone asks ChatGPT 'who's the best electrician near me,' it gives one or two names. Not ten. Not a page of links. One answer. If your business isn't structured for AI to find and recommend, someone else gets that customer. ### How AI assistants choose who to recommend AI systems like ChatGPT, Perplexity, and Google Gemini pull from multiple signals to decide who to recommend: 1. Structured data on your website (Schema.org markup). 2. Your Google Business Profile (reviews, ratings, completeness). 3. Consistent NAP (name, address, phone) across directories. 4. Clear, direct content that answers specific questions. 5. Third-party mentions and reviews across the web. Notice what's missing? Backlinks and keyword stuffing. AI cares about clarity, structure, and reputation, not traditional SEO tricks. ### Step 1: Get your structured data right [Structured data](/blog/what-is-structured-data) is the single most important factor. AI systems can't 'read' your website the way humans do. They parse structured markup. Without it, you're invisible. At minimum, you need LocalBusiness schema with your services, location, hours, and contact info. FAQ schema is a close second: AI loves pulling answers from FAQ markup. ### Step 2: Dominate your Google Business Profile AI systems heavily weight Google Business data. Make sure yours is complete: every field filled, photos uploaded, services listed with descriptions, and a steady stream of recent reviews. This is also [SEO basic #1](/blog/seo-basics-small-business). It works for both channels. ### Step 3: Answer questions directly on your website AI pulls answers from websites that answer questions clearly and concisely. Don't bury your services in flowery marketing copy. State what you do, where you do it, and why you're good at it, in plain language. Add an FAQ section to every service page. Use the actual questions your customers ask. This is the content AI systems quote when making recommendations. ### Step 4: Build a consistent web presence AI cross-references your business across the web. If your name is 'Smith Plumbing' on Google but 'Smith's Plumbing Services' on Yelp, AI loses confidence. Keep your business name, address, and phone number identical everywhere. Get listed in industry directories, maintain an active Google Business Profile, and make sure your website matches. Consistency builds the trust signals AI relies on. ### The shortcut: let AI build your AI-ready website All of this: [structured data](/blog/what-is-structured-data), [SEO optimization](/blog/seo-basics-small-business), [AEO markup](/blog/what-is-aeo), FAQ schemas, and AI-readable content: is what Dagny builds into every website automatically. You don't need to understand Schema.org or hire an SEO consultant. Tell us your business name, and we handle the rest. [SEO and AEO on autopilot](/blog/autopilot-seo-small-business), from day one. --- ### Autopilot SEO: how Dagny handles search optimization so you don't have to *2025-04-07 | SEO | 5 min read* SEO shouldn't be a second job. Here's how Dagny automates SEO and AEO for every website we build, from structured data to meta tags to AI readability. You started a business to do what you're good at, not to learn about meta descriptions and schema markup. But [SEO matters](/blog/seo-basics-small-business). And now [AEO matters too](/blog/what-is-aeo). The question is: who handles it? ### The SEO problem for small businesses Most small business owners face three options for SEO: 1. DIY it. Learn SEO, spend hours configuring settings, and hope you did it right. Most give up after a week. 2. Hire an SEO agency. $500-2,000/month for ongoing optimization. Effective, but expensive for a business that just needs the basics done well. 3. Ignore it. The most common choice. And the most expensive: every month without SEO is [money left on the table](/blog/small-business-website-cost). None of these options are great. That's why we built autopilot SEO. ### What autopilot SEO means Every website Dagny builds includes comprehensive SEO and AEO optimization, automatically. No configuration, no plugins, no monthly SEO bills. Here's what's included: 1. Meta tags: title, description, and Open Graph tags for every page, written from your actual business information. 2. [Structured data](/blog/what-is-structured-data): LocalBusiness, Service, FAQPage, and BreadcrumbList schemas, generated and validated automatically. 3. Technical SEO: sitemaps, robots.txt, canonical URLs, mobile optimization, and Core Web Vitals optimization. 4. AEO optimization: AI-readable content structure, FAQ schemas, and clear answer formatting for [AI assistants](/blog/get-recommended-by-chatgpt). 5. Page speed: every site scores 90+ on Google PageSpeed. Fast hosting on Vercel's CDN. ### How it works technically When you sign up, we pull your business information from public sources: your Google Business Profile, existing website, and business registries. Our AI uses this data to generate: - Optimized page titles and meta descriptions targeting your services and location. - Complete Schema.org structured data with your real business details. - FAQ sections based on the questions customers actually ask in your industry. - Service pages structured for both [Google](/blog/seo-basics-small-business) and [AI search](/blog/ai-search-changing-local-business). When you make changes (update a service, change your hours, add a new photo), the SEO updates automatically. No manual work required. ### What about ongoing SEO? Traditional SEO requires ongoing effort: content updates, link building, technical audits. For most small businesses, the 80/20 is having a technically excellent website with proper structured data and clear content. That's what autopilot SEO delivers. If you want to go further (blog posts, backlinks, ads), you can. But the foundation is handled. Most of our customers see measurable ranking improvements within 4-6 weeks, without lifting a finger. ### Why not just use a WordPress plugin? Yoast and RankMath are good tools. But they require you to fill in every field, make decisions about keywords, and maintain the configuration over time. They also only handle traditional SEO, not [AEO](/blog/seo-vs-aeo). Autopilot SEO isn't a plugin. It's a complete system that generates, validates, and maintains your SEO and AEO from your business data. The difference: plugins give you empty fields to fill. Dagny fills them for you. --- ### The complete guide to local SEO for service businesses in 2025 *2025-04-09 | SEO | 7 min read* Plumbers, electricians, contractors, and other service businesses have unique SEO needs. Here's everything you need to rank locally, in Google and AI search. Local SEO is different from regular SEO. You're not competing with the entire internet. You're competing with businesses in your area for customers who are ready to hire right now. If you're a service business, this guide covers everything that matters. ### Why local SEO is your highest-ROI marketing channel When someone searches 'plumber near me' or 'emergency electrician [city],' they're not browsing. They have a problem and they need someone now. These searches have the highest conversion rates of any marketing channel, often 20-30%. If you show up, you get the call. If you don't, your competitor does. It's that simple. And with [AI search changing the game](/blog/ai-search-changing-local-business), the businesses that show up are getting even more concentrated. ### The local SEO foundation: Google Business Profile Your Google Business Profile (GBP) is the most important piece of your local SEO strategy. It powers the map pack, knowledge panels, and increasingly, [AI search recommendations](/blog/get-recommended-by-chatgpt). Complete every field: business name, category, services, hours, service area, photos, and description. Add new photos monthly. Post updates regularly. Respond to every review. A complete, active GBP signals to Google (and AI) that you're a real, operating business. ### Your website: the local SEO engine Your website needs to clearly communicate three things: what you do, where you do it, and why customers should choose you. Here's the playbook: 1. Homepage: Your primary service + your city/region in the title tag and H1. 2. Service pages: One page per service, with description, pricing (if applicable), and service area. 3. Location signals: Address in the footer, embedded Google Map, service area listed on every page. 4. [Structured data](/blog/what-is-structured-data): LocalBusiness schema, Service schema, and FAQ schema on every page. 5. Reviews: Display your Google reviews on your website with AggregateRating schema. ### Content that ranks locally You don't need to blog every week. But you do need content that targets local search intent. The most effective pages for service businesses: 1. '[Service] in [City]' pages: 'Plumbing services in Bergen,' 'Emergency electrician in Oslo.' 2. FAQ pages: answer the questions customers actually ask. Use [FAQ schema](/blog/what-is-structured-data) so AI can read them. 3. Service area pages: if you serve multiple cities, create a page for each one. 4. Before/after project galleries: visual proof of your work, with alt text and location tags. Each page should have a clear call-to-action: call, text, or request a quote. ### Reviews: the local ranking multiplier Reviews are a top-3 ranking factor for local SEO. They're also the #1 factor customers use to decide who to call. You need a system: 1. Ask every happy customer for a Google review (timing: right after the job is done well). 2. Make it easy. Send a direct link via text message. 3. Respond to every review, positive and negative. Google tracks response rates. 4. Aim for recency, not just volume. 10 reviews from the past month beat 100 reviews from 2 years ago. ### Local SEO + AEO: the 2025 advantage Everything above handles traditional local SEO. But in 2025, you also need [AEO](/blog/what-is-aeo): optimization for AI assistants like ChatGPT and Google AI Overviews. The good news: most of the work overlaps. Structured data helps both. Clear content helps both. Reviews help both. The extra step is making sure your content is formatted in a way AI can parse: direct answers, clear headings, [schema markup](/blog/what-is-structured-data). Or [let Dagny handle both on autopilot](/blog/autopilot-seo-small-business). Every website we build includes local SEO and AEO optimization, generated from your real business data, maintained automatically when you make changes. --- ## Industries (Norsk) - Elektrikere: AI https://bydagny.com/no/bransjer/elektriker · Nettside https://bydagny.com/no/nettside-for/elektriker. 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Dagny svarer kundene dine, holder åpningstidene og nettsiden oppdatert og har morgendagen klar før den første kaffen. Du godkjenner, Dagny gjør jobben. - Bakerier: AI https://bydagny.com/no/bransjer/bakeri · Nettside https://bydagny.com/no/nettside-for/bakeri. Dagny svarer kundene dine, holder bestillingene og nettsiden oppdatert og har morgendagen klar før ovnene er på. Du godkjenner, Dagny gjør jobben. - Regnskapsførere: AI https://bydagny.com/no/bransjer/regnskap · Nettside https://bydagny.com/no/nettside-for/regnskap. Dagny svarer kundene dine, holder nettsiden oppdatert og har morgendagens møter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Advokater: AI https://bydagny.com/no/bransjer/advokat · Nettside https://bydagny.com/no/nettside-for/advokat. Dagny svarer klientene dine, holder nettsiden oppdatert og har morgendagens møter klare før du kommer. 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Dagny svarer kundene dine, holder nettsiden oppdatert og har morgendagen klar før du kommer. Du godkjenner, Dagny gjør jobben. - Treningssentre: AI https://bydagny.com/no/bransjer/treningssenter · Nettside https://bydagny.com/no/nettside-for/treningssenter. Dagny svarer medlemmene dine, holder nettsiden og timeplanen oppdatert og har morgendagen klar før du åpner. Du godkjenner, Dagny gjør jobben. - Renholdsbedrifter: AI https://bydagny.com/no/bransjer/renhold · Nettside https://bydagny.com/no/nettside-for/renhold. Dagny svarer kundene dine, holder nettsiden oppdatert og har morgendagens oppdrag klare før du kommer. Du godkjenner, Dagny gjør jobben. - Anleggsgartnere: AI https://bydagny.com/no/bransjer/anleggsgartner · Nettside https://bydagny.com/no/nettside-for/anleggsgartner. Dagny svarer kundene dine, holder nettsiden oppdatert og har morgendagens oppdrag klare før du kommer. 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