# Dagny > Dagny is your AI. Dagny is your service business's own AI. It connects to your tools, learns how you work, and runs the essential jobs from getting found online to chasing leads to knowing your numbers. Your next hire, minus the cost and the risk. Website: https://www.bydagny.com/. Norwegian pages live under https://www.bydagny.com/no. --- ## About Dagny Dagny is the AI a small service business hires like a next employee. It answers customers, follows up quotes, prepares meetings, keeps the website current and watches the market, in the channels the owner already uses. Routine work follows the rules the owner sets. Anything new waits for the owner's approval. ### How it works 1. **Try Dagny.** Enter the business's website address at https://www.bydagny.com/new. Dagny reads the site, the Google profile and the reviews and introduces itself to the business. 2. **Hand over a job.** Ask in Slack, iMessage, Email or any other channel Dagny works in. Dagny drafts, the owner approves, Dagny sends. 3. **Wake up with a head start.** Dagny remembers the business, runs the routines on schedule and has tomorrow ready before the owner arrives. ### Where Dagny works - Slack - iMessage - Email - WhatsApp - Teams - Web - iOS ### Connected to the tools you already use - Gmail - Outlook - Google Calendar - Google Drive - Google Sheets - Excel - Word - Google Business Profile - WhatsApp - Teams - Slack - Facebook - Instagram - Stripe - Mailchimp - And thousands more through any tool with an MCP server --- ## Pricing ### Starter: $20/mo Dagny working for you, with your website in preview. $20 a month, charged the moment you upgrade. Signup starts with $100 in free credits, no card required. - 200 credits / month - Build your website in Dagny's builder - Full memory layer - 1 automation - Dagny analytics - Workspace, Slack, and iMessage chat ### Human in the loop: $750/mo Dagny does the work. An engineer handles what needs a human. $750 a month, charged when you sign up. A person plans the build with you the same week. - An engineer you can call, who knows your business - Your company set up digitally: Google profile, domain, email, the tools - 11,000 credits / month on the best model, then a lighter one, no cut-off - Unlimited automations - Everything in Scale Credits meter Dagny's work: a message costs one, a scheduled run costs two, heavier jobs draw more. The balance refills on the billing date. Prices in USD before tax. Your data is never used for training. Cancel any time. --- ## Products ### Your next hire Dagny answers customers, follows up quotes, preps meetings and runs routines, in the channels you already use. English: https://www.bydagny.com/. Norwegian: https://www.bydagny.com/no. ### Your website Build your website in Dagny's builder, then change hours, services and projects by text. Dagny asks before anything goes live. English: https://www.bydagny.com/product/how-it-works. Norwegian: https://www.bydagny.com/no/produkt/nettside. ### Market intelligence The businesses you get compared to, how they show up in search and AI answers, and a daily watch on their prices, ads and news. English: https://www.bydagny.com/product/market-intelligence. Norwegian: https://www.bydagny.com/no/produkt/markedsinnsikt. --- ## Industries Every trade has two pages in each language: the AI page (Dagny as the next hire, with examples written for the trade) and the website page (build the site in Dagny's builder and keep it current by text). --- ### Trades and construction #### Electricians AI for electricians. Meet Dagny. Dagny answers callouts, keeps your service areas current and has tomorrow's jobs ready before you load the van. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/electrician (Norwegian: https://www.bydagny.com/no/bransjer/elektriker) - Website page: https://www.bydagny.com/website-for/electrician (Norwegian: https://www.bydagny.com/no/nettside-for/elektriker). Build your electrician website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the electricians page: the owner writes "Can you add EV charger installation to the site? From 12 900." and Dagny answers "Here is the site with the new page. Go live with it?" #### Plumbers AI for plumbers. Meet Dagny. Dagny answers callouts, follows up quotes and has tomorrow's jobs ready before you load the van. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/plumber (Norwegian: https://www.bydagny.com/no/bransjer/rorlegger) - Website page: https://www.bydagny.com/website-for/plumber (Norwegian: https://www.bydagny.com/no/nettside-for/rorlegger). Build your plumber website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the plumbers page: the owner writes "Can you add heat pump service to the site? From 1 990." and Dagny answers "Here is the site with the new page. Go live with it?" #### Carpenters AI for carpenters. Meet Dagny. Dagny answers enquiries, follows up quotes and keeps your project photos current between sites. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/carpenter (Norwegian: https://www.bydagny.com/no/bransjer/snekker) - Website page: https://www.bydagny.com/website-for/carpenter (Norwegian: https://www.bydagny.com/no/nettside-for/snekker). Build your carpenter website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the carpenters page: the owner writes "Photos from the Solberg terrace, can they go on the site?" and Dagny answers "Here is the site with the project page. Go live with it?" #### Roofers AI for roofers. Meet Dagny. Dagny answers storm-day calls, follows up quotes and keeps your coverage area and past roofs current. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/roofer (Norwegian: https://www.bydagny.com/no/bransjer/taktekker) - Website page: https://www.bydagny.com/website-for/roofer (Norwegian: https://www.bydagny.com/no/nettside-for/taktekker). Build your roofer website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the roofers page: the owner writes "Can you add gutter cleaning to the site? From 2 900." and Dagny answers "Here is the site with the new page. Go live with it?" #### HVAC AI for HVAC. Meet Dagny. Dagny answers your customers, follows up service quotes and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/hvac (Norwegian: https://www.bydagny.com/no/bransjer/ventilasjon-og-varme) - Website page: https://www.bydagny.com/website-for/hvac (Norwegian: https://www.bydagny.com/no/nettside-for/ventilasjon-og-varme). Build your hvac website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the hvac page: the owner writes "Can you put the new service hours on the site? 7 to 15 from Monday." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Auto repair AI for auto repair. Meet Dagny. Dagny answers your customers, confirms bookings and has tomorrow ready before you open the doors. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/auto-repair (Norwegian: https://www.bydagny.com/no/bransjer/bilverksted) - Website page: https://www.bydagny.com/website-for/auto-repair (Norwegian: https://www.bydagny.com/no/nettside-for/bilverksted). Build your auto repair website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the auto repair page: the owner writes "Can you add tyre change to the site? From 890 with storage." and Dagny answers "Here is the site with the new page. Go live with it?" --- ### Beauty and personal care #### Hair salons AI for hair salons. Meet Dagny. Dagny answers your customers, keeps the price list and the website current and has tomorrow ready before you open. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/hair-salon (Norwegian: https://www.bydagny.com/no/bransjer/frisor) - Website page: https://www.bydagny.com/website-for/hair-salon (Norwegian: https://www.bydagny.com/no/nettside-for/frisor). Build your hair salon website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the hair salons page: the owner writes "Can you put the new prices on the site? Cut and colour is 1 890 now." and Dagny answers "Here is the site with the new price list. Go live with it?" #### Barbers AI for barbers. Meet Dagny. Dagny answers your customers, keeps hours and the website current and has tomorrow ready before the first chair is taken. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/barber (Norwegian: https://www.bydagny.com/no/bransjer/barberer) - Website page: https://www.bydagny.com/website-for/barber (Norwegian: https://www.bydagny.com/no/nettside-for/barberer). Build your barber website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the barbers page: the owner writes "Can you put the new hours on the site? Open until 19 on Thursdays." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Beauty salons AI for beauty salons. Meet Dagny. Dagny answers your customers, keeps treatments and prices current on the website and has tomorrow ready before you open. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/beauty-salon (Norwegian: https://www.bydagny.com/no/bransjer/skjonnhetssalong) - Website page: https://www.bydagny.com/website-for/beauty-salon (Norwegian: https://www.bydagny.com/no/nettside-for/skjonnhetssalong). Build your beauty salon website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the beauty salons page: the owner writes "Can you add lash lift to the site? 890 for a session." and Dagny answers "Here is the site with the new treatment. Go live with it?" #### Tattoo studios AI for tattoo studios. Meet Dagny. Dagny answers your customers, keeps the portfolio and the website current and has tomorrow ready before the first session. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/tattoo (Norwegian: https://www.bydagny.com/no/bransjer/tatovering) - Website page: https://www.bydagny.com/website-for/tattoo (Norwegian: https://www.bydagny.com/no/nettside-for/tatovering). Build your tattoo studio website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the tattoo studios page: the owner writes "Photos from the Dahl sleeve, can they go on the site?" and Dagny answers "Here is the site with the new photos. Go live with it?" --- ### Food and hospitality #### Restaurants AI for restaurants. Meet Dagny. Dagny answers your guests, keeps the menu and the website current and has tomorrow ready before service. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/restaurant (Norwegian: https://www.bydagny.com/no/bransjer/restaurant) - Website page: https://www.bydagny.com/website-for/restaurant (Norwegian: https://www.bydagny.com/no/nettside-for/restaurant). Build your restaurant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the restaurants page: the owner writes "Can you put the spring menu on the site? Three courses is 645." and Dagny answers "Here is the site with the new menu. Go live with it?" #### Cafes AI for cafes. Meet Dagny. Dagny answers your customers, keeps the opening hours and the website current and has tomorrow ready before the first coffee. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/cafe (Norwegian: https://www.bydagny.com/no/bransjer/kafe) - Website page: https://www.bydagny.com/website-for/cafe (Norwegian: https://www.bydagny.com/no/nettside-for/kafe). Build your cafe website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the cafes page: the owner writes "Can you put the summer hours on the site? Open from 8 on Saturdays." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Bakeries AI for bakeries. Meet Dagny. Dagny answers your customers, keeps the orders and the website current and has tomorrow ready before the ovens are on. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/bakery (Norwegian: https://www.bydagny.com/no/bransjer/bakeri) - Website page: https://www.bydagny.com/website-for/bakery (Norwegian: https://www.bydagny.com/no/nettside-for/bakeri). Build your bakerie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the bakeries page: the owner writes "Can you add the Christmas cakes to the site? Orders close on the 18th." and Dagny answers "Here is the site with the Christmas page. Go live with it?" --- ### Professional services #### Accountants AI for accountants. Meet Dagny. Dagny answers clients, keeps deadlines and services current, and has tomorrow's meetings ready before you sit down. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/accounting (Norwegian: https://www.bydagny.com/no/bransjer/regnskap) - Website page: https://www.bydagny.com/website-for/accounting (Norwegian: https://www.bydagny.com/no/nettside-for/regnskap). Build your accountant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the accountants page: the owner writes "Can you add year-end accounts to the site? From 9 900." and Dagny answers "Here is the site with the new page. Go live with it?" #### Law firms AI for law firms. Meet Dagny. Dagny answers enquiries, keeps your practice areas current and has tomorrow's matters ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/legal (Norwegian: https://www.bydagny.com/no/bransjer/advokat) - Website page: https://www.bydagny.com/website-for/legal (Norwegian: https://www.bydagny.com/no/nettside-for/advokat). Build your law firm website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the law firms page: the owner writes "Can you add a page on inheritance law? First meeting is free." and Dagny answers "Here is the site with the new page. Go live with it?" #### Photographers AI for photographers. Meet Dagny. Dagny answers your enquiries, keeps the website and portfolio current and has tomorrow's shoots ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/photography (Norwegian: https://www.bydagny.com/no/bransjer/fotograf) - Website page: https://www.bydagny.com/website-for/photography (Norwegian: https://www.bydagny.com/no/nettside-for/fotograf). Build your photographer website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the photographers page: the owner writes "Can you put the Hansen wedding photos on the site?" and Dagny answers "Here is the site with the new gallery. Go live with it?" #### Architects AI for architects. Meet Dagny. Dagny answers your clients, keeps the project pages current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/architect (Norwegian: https://www.bydagny.com/no/bransjer/arkitekt) - Website page: https://www.bydagny.com/website-for/architect (Norwegian: https://www.bydagny.com/no/nettside-for/arkitekt). Build your architect website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the architects page: the owner writes "Can you put the Lier cabin on the site? Photos are in the shared folder." and Dagny answers "Here is the site with the new project page. Go live with it?" #### Interior designers AI for interior designers. Meet Dagny. Dagny answers your clients, keeps the portfolio current and has tomorrow's site visits ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/interior-design (Norwegian: https://www.bydagny.com/no/bransjer/interiorarkitekt) - Website page: https://www.bydagny.com/website-for/interior-design (Norwegian: https://www.bydagny.com/no/nettside-for/interiorarkitekt). Build your interior designer website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the interior designers page: the owner writes "Can you add the Solberg kitchen to the portfolio? Nine photos from Monday." and Dagny answers "Here is the site with the new page. Go live with it?" #### Engineering consultants AI for engineering consultants. Meet Dagny. Dagny answers your clients, keeps the reference projects current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/engineering (Norwegian: https://www.bydagny.com/no/bransjer/radgivende-ingenior) - Website page: https://www.bydagny.com/website-for/engineering (Norwegian: https://www.bydagny.com/no/nettside-for/radgivende-ingenior). Build your engineering consultant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the engineering consultants page: the owner writes "Can you add the Åssiden school to references? Structural design, 2025." and Dagny answers "Here is the site with the new reference. Go live with it?" #### Consultants AI for consultants. Meet Dagny. Dagny answers your clients, keeps the case pages current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/consulting (Norwegian: https://www.bydagny.com/no/bransjer/konsulent) - Website page: https://www.bydagny.com/website-for/consulting (Norwegian: https://www.bydagny.com/no/nettside-for/konsulent). Build your consultant website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the consultants page: the owner writes "Can you add the Hansen Transport case to the site? The summary is in the folder." and Dagny answers "Here is the site with the new case. Go live with it?" #### Marketing agencies AI for marketing agencies. Meet Dagny. Dagny answers your clients, keeps the case pages current and has tomorrow's client meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/marketing-agency (Norwegian: https://www.bydagny.com/no/bransjer/markedsbyra) - Website page: https://www.bydagny.com/website-for/marketing-agency (Norwegian: https://www.bydagny.com/no/nettside-for/markedsbyra). Build your marketing agencie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the marketing agencies page: the owner writes "Can you put the Berg Bakeri campaign on the site? Results are in the deck." and Dagny answers "Here is the site with the new case. Go live with it?" #### Recruitment agencies AI for recruitment agencies. Meet Dagny. Dagny answers your clients and candidates, keeps the open roles current and has tomorrow's meetings ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/recruitment (Norwegian: https://www.bydagny.com/no/bransjer/rekruttering) - Website page: https://www.bydagny.com/website-for/recruitment (Norwegian: https://www.bydagny.com/no/nettside-for/rekruttering). Build your recruitment agencie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the recruitment agencies page: the owner writes "Can you put the Dahl Bygg project manager role on the site?" and Dagny answers "Here is the site with the new role. Go live with it?" #### Real estate agents AI for real estate agents. Meet Dagny. Dagny answers your buyers and sellers, keeps the listings current and has tomorrow's viewings ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/real-estate (Norwegian: https://www.bydagny.com/no/bransjer/eiendomsmegler) - Website page: https://www.bydagny.com/website-for/real-estate (Norwegian: https://www.bydagny.com/no/nettside-for/eiendomsmegler). Build your real estate agent website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the real estate agents page: the owner writes "Can you put the Konnerud townhouse on the site? Asking 5 490 000." and Dagny answers "Here is the site with the new listing. Go live with it?" #### Insurance brokers AI for insurance brokers. Meet Dagny. Dagny answers your clients, keeps the site current and has tomorrow's renewals ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/insurance-broker (Norwegian: https://www.bydagny.com/no/bransjer/forsikringsmegler) - Website page: https://www.bydagny.com/website-for/insurance-broker (Norwegian: https://www.bydagny.com/no/nettside-for/forsikringsmegler). Build your insurance broker website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the insurance brokers page: the owner writes "Can you add fleet insurance to the site? We cover it from January." and Dagny answers "Here is the site with the new page. Go live with it?" --- ### Health and wellness #### Dentists AI for dentists. Meet Dagny. Dagny answers your patients, keeps the website current and has tomorrow ready before you arrive. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/dental (Norwegian: https://www.bydagny.com/no/bransjer/tannlege) - Website page: https://www.bydagny.com/website-for/dental (Norwegian: https://www.bydagny.com/no/nettside-for/tannlege). Build your dentist website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the dentists page: the owner writes "Can you put the new hours on the site? We open at 8 from Monday." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Vets AI for vets. Meet Dagny. Dagny answers worried owners, keeps hours and services current, and has tomorrow's appointments ready before you unlock. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/veterinary (Norwegian: https://www.bydagny.com/no/bransjer/veterinaer) - Website page: https://www.bydagny.com/website-for/veterinary (Norwegian: https://www.bydagny.com/no/nettside-for/veterinaer). Build your vet website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the vets page: the owner writes "Can you add Saturday hours to the site? 10 to 14 from next week." and Dagny answers "Here is the site with the new hours. Go live with it?" #### Gyms and studios AI for gyms and studios. Meet Dagny. Dagny answers your members, keeps the website and the schedule current and has tomorrow ready before you open. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/fitness (Norwegian: https://www.bydagny.com/no/bransjer/treningssenter) - Website page: https://www.bydagny.com/website-for/fitness (Norwegian: https://www.bydagny.com/no/nettside-for/treningssenter). Build your gyms and studio website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the gyms and studios page: the owner writes "Can you add the morning class to the site? Tuesdays at 6:30." and Dagny answers "Here is the site with the new class. Go live with it?" --- ### Other services #### Cleaning companies AI for cleaning companies. Meet Dagny. Dagny answers enquiries, keeps your rates and coverage current, and has tomorrow's rounds ready before you set off. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/cleaning (Norwegian: https://www.bydagny.com/no/bransjer/renhold) - Website page: https://www.bydagny.com/website-for/cleaning (Norwegian: https://www.bydagny.com/no/nettside-for/renhold). Build your cleaning companie website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the cleaning companies page: the owner writes "Can you add moving-out cleaning to the site? From 2 400." and Dagny answers "Here is the site with the new page. Go live with it?" #### Landscapers AI for landscapers. Meet Dagny. Dagny answers enquiries, keeps your project gallery current and has tomorrow's sites ready before you load up. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/landscaping (Norwegian: https://www.bydagny.com/no/bransjer/anleggsgartner) - Website page: https://www.bydagny.com/website-for/landscaping (Norwegian: https://www.bydagny.com/no/nettside-for/anleggsgartner). Build your landscaper website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the landscapers page: the owner writes "Photos from the Solberg terrace, can they go up?" and Dagny answers "Here is the site with the new project page. Go live with it?" #### Florists AI for florists. Meet Dagny. Dagny answers your customers, keeps the website current and has tomorrow's orders ready before you open. You approve, Dagny does the work. - AI page: https://www.bydagny.com/ai-for/florist (Norwegian: https://www.bydagny.com/no/bransjer/blomsterbutikk) - Website page: https://www.bydagny.com/website-for/florist (Norwegian: https://www.bydagny.com/no/nettside-for/blomsterbutikk). Build your florist website in Dagny's builder. Change hours, services and projects by text, and Dagny asks before anything goes live. Example, from the florists page: the owner writes "Can you put the Saturday hours on the site? 9 to 15 from next week." and Dagny answers "Here is the site with the new hours. Go live with it?" --- ## Free tools - **SEO audit**: How a site ranks and what to fix, graded in seconds. https://www.bydagny.com/seo-audit (Norwegian: https://www.bydagny.com/no/seo-sjekk) - **AEO audit**: How ChatGPT, Perplexity and AI assistants read a site. https://www.bydagny.com/aeo-audit (Norwegian: https://www.bydagny.com/no/aeo-sjekk) - **URL to design system**: Any site's colours, type and spacing as a DESIGN.md. https://www.bydagny.com/design-system (Norwegian: https://www.bydagny.com/no/designsystem) --- ## Documentation Where Dagny works (the workspace, Slack, iMessage), getting started, memory, automations, connectors, files, settings and usage. English at https://www.bydagny.com/docs, Norwegian at https://www.bydagny.com/no/docs. --- ## How Dagny compares to AI assistants and automation ### Dagny vs ChatGPT ChatGPT is brilliant, and you are its operator. Every task still routes through you: open the tab, set the context, carry the answer back. Dagny takes the task itself, in the places your business already talks. https://www.bydagny.com/compare/chatgpt ### Dagny vs Claude If you love Claude, we get it: it is brilliant. But a business should not have to bet on one lab. Dagny is model agnostic, using whichever frontier model is best for each job, this month and the next, so you never re-tool when the leaderboard flips. https://www.bydagny.com/compare/claude ### Dagny vs Claude Tag Claude Tag is what a big lab builds for companies with an IT department: genuinely capable, and assembled like enterprise software. Dagny is built for the business where the owner is the IT department. https://www.bydagny.com/compare/claude-tag ### Dagny vs Viktor Viktor is a genuine AI employee, built on one assumption: that your company talks in Slack or Microsoft Teams. Plenty of businesses talk in texts and email instead. That is who Dagny is built for, and Dagny keeps your website current while it is at it. https://www.bydagny.com/compare/viktor ### Dagny vs Gemini Gemini's pull is that it is already there, right in your Gmail. The catch is on Google's own help pages: on a work account, the remembering is switched off. Dagny gives the business account the full teammate. https://www.bydagny.com/compare/gemini ### Dagny vs Microsoft Copilot Copilot is the AI your company already pays for, and that is a fair pitch. It makes each person a little faster inside Office; the list itself stays yours. Dagny is hired to own tasks, not to speed up your typing. https://www.bydagny.com/compare/microsoft-copilot ### Dagny vs Zapier Zapier will automate anything you can define: 10,000+ apps, AI agents too. The quiet cost is the second job of building and maintaining it all. With Dagny, you just ask. https://www.bydagny.com/compare/zapier ### Dagny vs Perplexity Perplexity is where you go to find out: cited answers, brilliant research. Dagny is who you ask to get it done. Different jobs, and many of our customers happily keep both. https://www.bydagny.com/compare/perplexity ### Dagny vs Notion AI If your team lives in Notion, its AI has home-field advantage: it organizes, summarizes, and reports on everything inside the workspace. Dagny works the other side: the business that happens outside your docs, in email, texts, and Slack. https://www.bydagny.com/compare/notion-ai ### Dagny vs Lindy Lindy gives you a workshop: templates, triggers, and workflows to shape your own AI assistant, with a polished executive assistant to start from. Dagny arrives already built, hired by the whole team, with one memory of the business. https://www.bydagny.com/compare/lindy ### Dagny vs Motion Motion is the perfectly organized machine: it plans, schedules, and reshuffles your team's work so nothing slips. Dagny picks the work itself up. One organizes the plate, the other empties it. https://www.bydagny.com/compare/motion ### Dagny vs OpenClaw OpenClaw is a marvel of open source: your own agent, your own machine, your own rules, free. It is built for people who enjoy being their own IT department. Dagny is for the ones who would rather spend that time running the business. https://www.bydagny.com/compare/openclaw ### Dagny vs Manus Manus is delegation magic: describe a project, come back to a finished report, deck, or even a deployed website. Dagny is relationship-shaped rather than project-shaped: it is in your channels between the big asks, keeping the business moving. https://www.bydagny.com/compare/manus ### Dagny vs Hiring someone Payroll is the scariest line in a growing company's budget. A hire is not a cost, it is a commitment: salary, taxes, onboarding, and the risk it does not work out. Dagny is the extra pair of hands without the commitment. And a great human still beats any AI at judgment. https://www.bydagny.com/compare/hiring --- ## Website builder comparisons --- ### Dagny vs Wix **TL;DR:** Wix is a tool. Dagny is a service. You describe your business, we do everything. | Feature | Dagny | Wix | |---------|--------|-----| | Your time spent | 2 minutes | 40+ hours | | Design skills needed | No | Yes | | How the site gets built | In Dagny's builder, kept current by text | Weeks of evenings | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Extra plugin | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Hosting included | Yes | Yes | https://www.bydagny.com/vs/wix --- ### Dagny vs Squarespace **TL;DR:** Squarespace is a premium DIY tool. Dagny is a done-for-you service at a similar price. | Feature | Dagny | Squarespace | |---------|--------|-------------| | Your time spent | 2 minutes | 20-40 hours | | Design skills needed | No | Helpful | | How the site gets built | In Dagny's builder, kept current by text | 1-3 weeks | | Monthly cost | From $20 | From $16 | | Ongoing edits | Text us | Do it yourself | | SEO setup | Yes | Basic | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | 14-day trial | https://www.bydagny.com/vs/squarespace --- ### Dagny vs WordPress **TL;DR:** WordPress gives you total control and total responsibility. Dagny gives you a website and peace of mind. | Feature | Dagny | WordPress | |---------|--------|-----------| | Your time spent | 2 minutes | Ongoing forever | | Technical skills needed | No | Yes | | How the site gets built | In Dagny's builder, kept current by text | Days to weeks | | Security updates | We handle it | Your problem | | Plugin management | Not needed | 10-30 plugins | | Hosting setup | Yes | Separate purchase | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Learn the editor | https://www.bydagny.com/vs/wordpress --- ### Dagny vs Framer **TL;DR:** Framer is a design tool for creatives. Dagny is a service for people who want a website without becoming a designer. | Feature | Dagny | Framer | |---------|--------|--------| | Your time spent | 2 minutes | 20-60 hours | | Learning curve | None | Steep | | How the site gets built | In Dagny's builder, kept current by text | Weeks | | Design skills needed | No | Yes | | Ongoing edits | Text us | Open the editor | | SEO setup | Yes | Manual | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | Free tier (limited) | https://www.bydagny.com/vs/framer --- ### Dagny vs Webflow **TL;DR:** Webflow is a professional tool for agencies and freelancers. Dagny is for business owners who want results, not tools. | Feature | Dagny | Webflow | |---------|--------|---------| | Your time spent | 2 minutes | 40-80 hours | | Learning curve | None | Very steep | | How the site gets built | In Dagny's builder, kept current by text | Weeks to months | | Monthly cost | From $20 | From $14 + hosting | | Ongoing edits | Text us | Open the editor | | CMS included | Yes | Extra cost | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | https://www.bydagny.com/vs/webflow --- ### Dagny vs Web agencies **TL;DR:** Agencies are expensive and slow. Dagny builds the site with you in its builder and keeps it current, at a fraction of the cost. | Feature | Dagny | Web agencies | |---------|--------|--------------| | Your time spent | 2 minutes | Hours in meetings | | How the site gets built | In Dagny's builder, kept current by text | 4-12 weeks | | Upfront cost | $0 | $3,000-15,000 | | Monthly cost | From $20 | $200-500+ retainer | | Ongoing edits | Text us, same day | $100+/hr | | Meetings required | No | Multiple | | AEO (AI search optimized) | Yes | No | | Try before you pay | Yes | No | | Cancel anytime | Yes | 12-month contracts | https://www.bydagny.com/vs/agencies --- ### Dagny vs Lovable **TL;DR:** Lovable is for developers and founders building software. Dagny is for local businesses that want a professional web presence. | Feature | Dagny | Lovable | |---------|--------|---------| | Built for | Small businesses | Developers / startups | | Technical knowledge | None needed | Helpful | | How the site gets built | In Dagny's builder, kept current by text | You build it yourself | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing maintenance | We handle it | Your responsibility | | Hosting included | Yes | Separate | | Try before you pay | Yes | Free tier | https://www.bydagny.com/vs/lovable --- ### Dagny vs Bolt **TL;DR:** Bolt is an AI coding tool. Dagny is a website service. You don't need to generate code, you need to generate leads. | Feature | Dagny | Bolt | |---------|--------|------| | Built for | Small businesses | Developers | | Technical knowledge | None needed | Required | | How the site gets built | In Dagny's builder, kept current by text | Hours (you build it) | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Ongoing edits | Text us | Edit the code | | Hosting included | Yes | No | | Domain + SSL | Yes | Manual setup | https://www.bydagny.com/vs/bolt --- ### Dagny vs v0 by Vercel **TL;DR:** v0 is a developer productivity tool. Dagny is a complete website service for non-technical business owners. | Feature | Dagny | v0 by Vercel | |---------|--------|--------------| | Built for | Small businesses | Frontend developers | | Technical knowledge | None needed | React / coding required | | Result | Live website | Code snippets | | SEO setup | Yes | No | | AEO (AI search optimized) | Yes | No | | Hosting included | Yes | No | | Ongoing edits | Text us | Edit the code | | Try before you pay | Yes | Free tier | https://www.bydagny.com/vs/v0 --- ## The Dagny Playbook # HOW TO RUN AND GROW A SERVICE BUSINESS IN 2026. THE DAGNY PLAYBOOK · 2026 EDITION. Most of your next customers will decide whether to call you before they ever speak to you. This is everything that decides it — what good looks like, and the work Dagny takes off your hands. ## Running a visible business in 2026 They search on Google. They ask ChatGPT who does good work nearby. They read your reviews, open your website on their phone, and look for a price, a photo of a finished job, and a way to get in touch. If any of that is missing or slow, they move on to the next name. You never find out they were there. That is what digital visibility means for a service business: being found, being chosen, and making it easy to say yes. None of it is complicated. It is just a lot of small jobs that have to be done properly and kept up to date — and they always lose to the work in front of you. This playbook shows what good looks like for each of those jobs, in plain words. At the end of every section you'll see what Dagny can do for you. Dagny is an AI colleague that works with your website, email, calendar, Google tools and customer records. It prepares the work, shows it to you, and carries it out after you approve. **How to use it.** Read Part I first. Visibility comes before everything else, because no one can choose a business they can't find. Then pick the section that hurts most this month and do that one properly. ## Contents - [Part I: Be found](https://www.bydagny.com/playbook/be-found) - 1. A website that sells - 2. Words that convert - 3. Service pages that bring work - 4. Show up on Google - 5. Be the answer in AI search - 6. Your Google Business Profile - 7. Know what's working - [Part II: Win the work](https://www.bydagny.com/playbook/win-the-work) - 8. Make it easy to get in touch - 9. Answer every enquiry fast - 10. Offers and proposals customers understand - 11. Follow up without chasing - 12. Reviews and word of mouth - [Part III: Grow](https://www.bydagny.com/playbook/grow) - 13. Know your market - 14. Google Ads that pay for themselves - 15. Meta ads and social - 16. Email your customers - 17. A content plan you'll keep - [Part IV: Stay on top](https://www.bydagny.com/playbook/stay-on-top) - 18. The weekly business review - 19. Let routine work run itself - 20. Your tools, connected - [Tools](https://www.bydagny.com/playbook/tools) - [40 jobs an AI can do for you](https://www.bydagny.com/playbook/tasks) The whole playbook is also a 51-page PDF, sent by email from https://www.bydagny.com/playbook. # The Dagny Playbook, Part I: Be found Customers can only choose you if they find you, understand you, and trust you in the first few seconds. Part I covers your website, your words, your service pages, Google search, AI search, your Google Business Profile, and how to tell what's working. **Dagny does this:** Dagny can run your whole visibility department: build and update your website, write service pages and articles, keep your Google Business Profile current, make your site easy for Google and AI search to read, and report what's working every week. ## 1. A website that sells Your website is the place every other channel sends people. It has one job: turn a visitor into an enquiry. ### What good looks like - In five seconds, a visitor knows what you do, where you work and how to get in touch. - It works properly on a phone, because that is where most people will see it. - Every page has one clear next step: call, book, or ask for a quote. - There is proof: photos of real jobs, reviews, and the names of places you've worked. - Your prices, or how you price, are easy to find. - It loads fast and looks cared for. ### Why bother Word of mouth, Google, your Business Profile, ads and social posts all send people to the same place. If the website is unclear, every one of those channels works less well. A small site is fine, as long as it answers the questions a customer has before they are willing to contact a stranger. ### How to do it Start with the top of your homepage. It should say who you help, what you do and where, in one sentence, with a button next to it. > **Too vague:** "Quality solutions for all your needs." > **Specific:** "Heat pump installation and servicing in Bergen and Askøy. Fixed prices, work guaranteed for five years. Get a quote within a day." Then make sure a visitor can answer these questions without scrolling for long: - What exactly do you do, and what don't you do? - Where do you work? - What does it roughly cost, and how do you price? - What have you done before? (photos, examples, reviews) - What happens after I get in touch? Give each service its own page (section 3), keep contact details on every page (section 8), and check the site on your own phone once a month. ### Common mistakes - A slider of stock photos where the promise should be. - "Contact us" as the only way in, with no phone number or price guide. - An About page that talks about the company instead of the customer's problem. - A site nobody has touched in two years, with old prices and an old phone number. ### Dagny does this Dagny builds your website from what it learns about your business — your services, area, reviews and photos — and keeps it up to date. Ask for a change in plain words ("add the new price list", "swap the photo on the heat pump page") and Dagny makes it on a preview. Nothing goes live until you press Publish. Dagny also connects your own domain. Uses: your Dagny website, your Google Business Profile, your existing site. Request to copy: "Look at my website on a phone and tell me what a new customer can't find in the first five seconds. Suggest the three changes that would bring the most enquiries, and make them on the preview so I can look before publishing." ## 2. Words that convert Good copy sounds like you on your best day: clear, specific, and about the customer's problem. ### What good looks like - Every headline says what the customer gets, not what you are. - You use the words your customers use ("leaking tap", not "sanitary installations"). - Each page makes one promise and backs it up with proof. - Buttons say what happens next: "Get a quote", "Book a visit", "Call Kari". - Short sentences. No jargon. Nothing you couldn't say out loud. ### Why bother People skim. They read headlines, buttons and the first line of a paragraph. If those don't say what they need, they leave. Specific words also help Google and AI search understand exactly what you offer and where — which is how you get found for the jobs you want. ### How to do it Rewrite one page at a time, starting with the homepage and your most profitable service. 1. **Write down the customer's problem** in their words. Look at old enquiry emails and reviews — the language is already there. 2. **Lead with the outcome.** What is different for the customer after you've done the job? 3. **Add proof next to every claim.** A number, a photo, a review, a guarantee. 4. **Remove anything that could be on a competitor's site.** "Quality", "professional" and "customer-focused" say nothing. 5. **End with one clear action.** > **Before:** "We are a professional cleaning company with many years of experience delivering quality services to businesses." > **After:** "Office cleaning in Oslo, done before 7 am so your team never sees us. Same cleaner every week. Cancel any time." ### Dagny does this Dagny rewrites your pages in your voice, using the words your customers already use in reviews and emails. It shows you the new version beside the old one on a preview, and you choose what goes live. It can also write the text for ads, emails, social posts and your Google Business Profile, so everything says the same thing. Uses: your Dagny website, your reviews, your email. Request to copy: "Rewrite my homepage headline, intro and buttons so a new customer understands in five seconds what I do, where, and what to do next. Use words from my reviews. Show me before and after on the preview." ## 3. Service pages that bring work One page per service — and per area, if you work in several — turns searches into enquiries. ### What good looks like - Every service you want more of has its own page. - Each page answers: what's included, what it costs or how you price, how long it takes, where you do it, and what happens next. - Real photos and a review from a customer who bought that service. - A short FAQ with the questions customers actually ask. - A clear button to get a quote or book, at the top and bottom. ### Why bother Someone searching "bathroom renovation Stavanger" wants a page about bathroom renovations in Stavanger — not a homepage that lists twelve services. Specific pages rank better on Google, get quoted by AI search, and convert better because the visitor sees exactly what they came for. ### How to do it 1. **List your services by value.** Start with the jobs that are most profitable or that you want more of. 2. **Build one page per service** using the same structure every time: promise, what's included, price guide, process, proof, FAQ, action. 3. **Add area pages only where you really work** , and make each one genuinely local — jobs you've done there, travel time, local details. Copying the same text with a new town name helps no one. 4. **Link them together:** from the homepage, from related services, and from blog posts. > **Weak:** "Services: plumbing, heating, bathrooms, drains." > **Strong:** A page called "Bathroom renovation in Stavanger" with a fixed-price guide from a set amount, a four-step process, twelve photos of finished bathrooms, three reviews, and "Book a free visit". ### Dagny does this Dagny writes and builds your service and area pages from what it knows about your business, with the right structure, photos from your jobs and questions from real enquiries. It adds the details search engines and AI tools read (see sections 4 and 5), and links the pages together. You review each page on the preview before it goes live. Uses: your Dagny website, Google Search Console, your reviews. Request to copy: "Create a service page for [service] in [area]. Include what's included, how I price it, how the job works, three photos from my jobs, two reviews that mention this service, and five questions customers often ask. Show me the preview." ## 4. Show up on Google SEO is making sure Google understands exactly what you do and where — and trusts you enough to show you. ### What good looks like - Your site is connected to Google Search Console and you look at it once a month. - Every page has a clear title and description that says the service and the place. - You rank for your main services in your area, and you know which searches bring visitors. - You publish a useful article when customers keep asking the same question. - Your business name, address and phone number are the same everywhere online. - The site is fast, works on mobile and has no broken pages. ### Why bother When someone searches for what you do in your area, they choose from the first handful of results. The goal is to be the obvious local answer for the jobs you want, and beating national chains is rarely necessary for that. That is more achievable than most owners think, because most local competitors never do the basics. ### How to do it 1. **Connect Google Search Console.** It's free and shows which searches you appear for, how often people click, and which pages have problems. 2. **Fix the basics on every page.** A title like "Heat pump servicing in Bergen | Company name", one main heading, a short description, and pictures with sensible names and descriptions. 3. **Find your quick wins.** In Search Console, look for searches where you already appear on page one or two but few people click. A better title or a small section on that page often moves them up. 4. **Write for real questions.** When customers keep asking "how long does a bathroom renovation take?" or "do I need a permit for a heat pump?", answer it properly in an article and link it to the service page. 5. **Keep your details consistent** everywhere: website, Google Business Profile, directories and social profiles. > **Weak page title:** "Home" > **Strong page title:** "Electrician in Trondheim — EV chargers, fuse boards and repairs | Lys & Kraft" ### Common mistakes - Pages titled "Home", "Services" and "Contact". - Writing articles about topics no customer searches for. - Stuffing the same keyword into every sentence. - Never checking Search Console, so problems go unnoticed for months. ### Dagny does this Dagny reads your Google Search Console data every week and tells you what changed and why. It finds the searches you're close to winning, rewrites titles and descriptions, fixes technical problems on your Dagny site, and writes articles that answer the questions your customers ask — each linked to the right service page. You approve every change before it's published. Uses: Google Search Console, Google Analytics, your Dagny website. Request to copy: "Look at my Search Console for the last three months. Find the five searches where I'm on page one or two but get few clicks, and suggest a better title and one improvement for each page. Then draft one article that answers the question my customers ask most." ## 5. Be the answer in AI search More and more customers ask ChatGPT, Perplexity, Gemini or Google's AI answers instead of scrolling through links. AEO — answer engine optimisation — is making sure those tools know about you and recommend you. ### What good looks like - When you ask an AI tool "who does [your service] in [your area]?", your business comes up, with correct details. - Your website states plainly what you do, where, for whom, and at what price level — in text, not only in images. - Common questions are answered on your site in a clear question-and-answer format. - Your site includes structured data that describes your business, services and reviews in a form machines can read. - Your reviews, Google Business Profile and directory listings tell the same story as your website. - AI tools are allowed to read your site. ### Why bother AI tools give one answer, not ten blue links. If you're not in that answer, you're invisible to that customer. These tools pick businesses they can understand and verify: clear facts on your own site, confirmed by reviews and listings elsewhere. The work overlaps with good SEO, but it rewards clarity and consistency even more. ### How to do it 1. **Ask the AI tools yourself.** Once a month, ask ChatGPT, Perplexity and Google the ten questions your customers would ask ("best heat pump installer in Bergen", "who can service a Mitsubishi heat pump near Askøy"). Write down who they mention and what they get wrong. 2. **Put the facts in plain text.** Services, areas, opening hours, price guide, guarantees, certifications — on the page, in sentences. 3. **Answer questions directly.** An FAQ on each service page, each answer starting with a direct reply in the first sentence. 4. **Add structured data.** A description of your business (LocalBusiness), your services, and your FAQs, matching what's visible on the page. 5. **Make it easy for AI tools to read your site.** Don't block them, and add a short summary file that describes your business (llms.txt). 6. **Get consistent mentions elsewhere.** Reviews on Google, correct listings in directories, and the same facts on social profiles. > **Hard for AI to use:** a homepage with a photo, the words "Welcome!" and a phone number. > **Easy for AI to use:** "Fjord Varme installs and services air-to-water and air-to-air heat pumps in Bergen, Askøy and Os. Certified installers. Servicing from a fixed price. Five-year guarantee on installations." ### Dagny does this Every Dagny website is built to be read by AI tools: clear facts in text, structured data for your business and services, a summary file for AI tools, and pages that can be read as plain text. Run the monthly check yourself (step 1), then tell Dagny what the AI tools got wrong or left out: it fixes the gaps on your site. You approve each change before it goes live. Uses: your Dagny website, Google Search Console, your Google Business Profile. Request to copy: "Here's what ChatGPT and Google said when I asked who does [service] in [area]: [paste the answers]. Tell me what's wrong or missing about us, and fix what can be fixed on my website." ## 6. Your Google Business Profile For a local business, your Google Business Profile is often the first thing a customer sees — before your website. ### What good looks like - Every field is filled in: category, services, areas, hours, phone, website, and a proper description. - Real, recent photos of your work, your team and your premises or van. - A steady flow of new reviews, and every review answered. - A short update every week or two: a finished job, an offer, a seasonal tip. - Common questions answered. - Details match your website exactly. ### Why bother When someone searches for a local service, the map results and Business Profiles often sit above the normal results. The profile with more reviews, recent photos and complete information usually gets the call. It is also one of the sources AI tools use to decide who to recommend. ### How to do it 1. **Claim and verify your profile** if you haven't. 2. **Choose the right main category** and add every service you offer. 3. **Write a description** that says what you do, where and why customers choose you — plainly, without keyword stuffing. 4. **Add photos every month.** Before and after, the team at work, finished jobs. 5. **Ask every happy customer for a review** , with a direct link, straight after the job (section 12). 6. **Reply to every review** — thank the good ones by name and the job, and answer the bad ones calmly with what you'll do. 7. **Post an update regularly.** Short and useful beats long and rare. > **Weak review reply:** "Thanks!" > **Strong review reply:** "Thank you, Marte — glad the new fuse board has made the evenings quieter. Say hi to Luna from us. — Jonas" ### Dagny does this Dagny keeps your Google Business Profile complete and current. It drafts a reply to every new review in your voice, writes regular updates from your latest jobs, keeps your services and hours in line with your website, and tells you when something needs your attention. Replies and updates go out after you approve them. Uses: Google Business Profile, your Dagny website. Request to copy: "Check my Google Business Profile against my website and tell me what's missing or different. Draft replies to my last ten reviews, and write this week's update about a recent job." ## 7. Know what's working A few numbers, looked at every month, tell you where your enquiries come from and what to do more of. ### What good looks like - You know how many enquiries you got last month, and where they came from. - Your website counts visits, calls, form submissions and quote requests. - Google Search Console and Google Analytics are connected. - Ads are tracked to enquiries, not just clicks. - Once a month, you look at the numbers and change one thing. ### Why bother Without numbers, you'll keep spending time and money on what feels busy rather than what brings work. A handful of measures is enough to see which channel is growing, which page loses people, and whether last month's change helped. ### How to do it Track these, monthly: 1. **Visitors** to your website, and where they came from (Google, AI tools, social, ads, direct). 2. **Enquiries** — calls, forms, emails and bookings — and which page or channel they came from. 3. **Search** — how often you appear on Google, and for what (Search Console). 4. **Reviews** — how many new ones, and your average. 5. **Won work** — how many enquiries became jobs. Then ask one question: *where did we get the most good enquiries per hour or krone spent?* Do more of that. ### Dagny does this Dagny tracks visits and enquiries on your Dagny website, reads your Google Analytics and Search Console, and sends you a short report on the day you choose — what changed, why it probably changed, and one thing to try next. Ask a question in plain words ("where did last month's enquiries come from?") and get an answer, not a chart. Uses: your Dagny website analytics, Google Analytics, Google Search Console, Google Ads, Meta ads. Request to copy: "Every Monday morning, send me a short report: website visits, enquiries and where they came from, Google search changes, and new reviews. Tell me what changed and one thing to try this week." **What comes next:** Once customers can find you, the next job is making it easy to say yes: fast replies, clear offers and follow-up that doesn't feel like chasing. That's Part II. # The Dagny Playbook, Part II: Win the work Being found only matters if the people who find you get in touch — and get a reply that makes them want to go ahead. Part II covers contact, replies, offers, follow-up and reviews: the work between the first message and the signed job. **Dagny does this:** Dagny can run your front desk: it reads new enquiries, drafts useful replies with suggested times, writes offers and proposals, keeps track of every open quote, follows up, and asks happy customers for reviews. You approve everything before it goes out. ## 8. Make it easy to get in touch Every extra step between "I want this" and "I've asked" loses customers. Make getting in touch take less than a minute. ### What good looks like - Your phone number is on every page, and it can be tapped on a phone. - A short form asks only for what you need to reply: name, what they need, where, and when. - If jobs can be booked, customers can pick a time without calling. - You say how quickly you reply, and you keep that promise. - Every message lands in one inbox that someone checks every day. ### Why bother Most people contact the first business that makes it easy. A long form, a hidden phone number or a "we'll be in touch" with no timeframe sends them back to Google. Small fixes here often bring more work than any amount of new traffic. ### How to do it 1. Put a clear button at the top of every page: "Get a quote", "Book a visit" or "Call us". 2. Cut the form to four or five fields. Everything else can be asked in the reply. 3. Offer the way your customers prefer: phone, form, email, and a booking link if the work can be scheduled. 4. Promise a reply time next to the form, such as "We reply within four working hours." 5. Test it yourself on a phone once a month. Submit the form and check where the message goes. > **Hard to use:** a contact page with one long form: twelve fields, a captcha, and no phone number. > **Easy to use:** "Get a quote. Tell us what you need and where. We reply within four working hours." Four fields, a tap-to-call number beside it, and a booking link for site visits. ### Dagny does this Dagny adds a clear contact form to your Dagny website that sends every enquiry to the right inbox, with a test message first so you know it works. It adds booking links from your calendar where it makes sense, puts your phone number and reply promise on every page, and tells you if messages stop arriving. Uses: Your Dagny website, Google Calendar, Your email. Request to copy: "Check every way a customer can contact me on my website. Make the contact form shorter, put a tap-to-call number and a "reply within four hours" promise on every page, and send me a test enquiry so I can see where it lands." ## 9. Answer every enquiry fast The first useful reply usually wins the job. Answer the question they asked, and give them a clear next step. ### What good looks like - Every new enquiry gets a reply the same working day. - The reply answers what the customer actually asked. - If you need more information, you say exactly what — a photo, a measurement, an address. - Every reply ends with a next step and a time: a visit, a call, or a quote by a date. - Someone is responsible for every open enquiry. ### Why bother Customers often ask two or three businesses at once. The one that replies first with a useful answer and a clear next step usually gets the visit. A slow or vague reply can lose a job you would have won on quality. ### How to do it 1. Read the new message and any earlier conversations with the same customer. 2. Answer their question first, in their words. Then ask for anything you need. 3. Suggest two or three times from your calendar. 4. Record what happens next and who owns it. 5. If there's no answer, follow up once with something useful — not "just checking in". > **Vague:** "Thanks for your enquiry. We will get back to you." > **Useful:** "Before we update the quote, could you send a photo of the garage and the route from the fuse board? We can then confirm whether a site visit is needed. Thursday at 10 or Friday at 14 both work for us." ### Dagny does this Dagny reads your new enquiries and earlier conversations, drafts a useful reply to each and suggests times from your calendar. It shows you the message and any changes to your customer records before anything is sent, asks before booking, and reminds you if an enquiry has been waiting too long. Uses: Gmail or Outlook, Google Calendar, Your CRM. Request to copy: "Read my new enquiries and earlier customer conversations. Draft a useful reply to each and suggest suitable times from my calendar. Show me the messages before sending anything. Ask before booking, and tell me what information is missing." ## 10. Offers and proposals customers understand A clear offer answers every question before it's asked: what's included, what isn't, what it costs, and what happens next. ### What good looks like - The offer fits on one page, with more detail attached if needed. - It repeats the customer's problem in their words before describing the solution. - Scope is clear: what's included, what isn't, and what could change the price. - The price is easy to find, with options where it makes sense. - There's one example of similar work, with a photo or a short review. - It ends with the next step and a date: "Reply by Friday to keep the slot in week 42." ### Why bother Quotes usually go quiet because the customer is unsure about something, and it's easier to wait than to ask. Price is rarely the whole story. A clear offer removes the uncertainty and makes saying yes the easy option. ### How to do it 1. Start with what you heard: the customer's goal and the problem, in their language. 2. Describe the work in plain steps, and list what's included and what isn't. 3. Show the price, and if possible two options: a standard and a better one. 4. Add proof: one similar job, with a photo and a short quote from that customer. 5. Finish with the next step, a date, and how to say yes. > **Hard to decide on:** a PDF with a single total, a list of item codes and "valid for 30 days". > **Easy to say yes to:** "You want the office cleaned before staff arrive, without changing cleaners every month. Here's what we'll do, what's included, and two options. Reply by Friday and we start on the 1st." ### Dagny does this Dagny turns a customer conversation into a clear offer: a branded one-page PDF or a short presentation, using your prices, your approved examples and your style. It can build a quote calculator in a spreadsheet so pricing stays consistent, and it drafts the email that goes with the offer. You check and send. Uses: Your email, Your brand, Spreadsheets. Request to copy: "Use this customer's conversation and our agreed prices to write a one-page offer. Include what they told us, what we'll do, what's included and not, two price options, one similar job we've done, and a clear next step with a date. Draft the cover email too." ## 11. Follow up without chasing A quiet quote is an unanswered question. A good follow-up answers it. ### What good looks like - Every open quote has an owner and a follow-up date. - Follow-ups add something useful: an answer, a photo, a new date, a simpler option. - You follow up two or three times, then close the quote politely. - You know why lost quotes were lost. ### Why bother Many jobs are won on the second or third contact, not the first. Businesses that follow up well win work their competitors simply forget about — and the customer remembers who made it easy. ### How to do it 1. Keep one list of open quotes with a date beside each. 2. Before each follow-up, reread the quote and the last messages. Look for the question holding up the decision. 3. Answer that question, or offer a smaller first step. 4. Match the timing to what the customer said. A renovation can wait a week; a leak can't. 5. After the last follow-up, close it kindly and note the reason. > **Chasing:** "Just checking in on the quote we sent." > **Helpful:** "You mentioned the timing worried you. We can start the week of the 14th and finish before your guests arrive. Want me to hold that slot?" ### Dagny does this Dagny keeps track of every open quote, reads the conversation before each follow-up, and drafts a message that answers the question holding up the decision. It reminds you when a follow-up is due, closes quotes politely when it's time, and records why jobs were won or lost. Uses: Your email, Your CRM, Google Calendar. Request to copy: "Look at every quote I've sent in the last month that hasn't been answered. For each, find the question that's probably holding the customer back and draft a short follow-up that answers it. Show me the list before anything is sent." ## 12. Reviews and word of mouth Reviews are how strangers decide to trust you. Ask for them every time, and answer every one. ### What good looks like - You ask every happy customer for a review, the same day the job is finished. - Leaving a review takes one tap from a link you send. - Every review gets a personal reply within a few days. - Your best jobs appear on your website as short case examples, with the customer's permission. - You know which customers send you others, and you thank them. ### Why bother A steady stream of recent reviews is one of the strongest signals for customers, for Google and for AI tools. Most happy customers are glad to help. They just need to be asked at the right moment, in the right way. ### How to do it 1. Send a short thank-you message after every finished job, with a direct link to your Google review page. 2. Personalise it: mention the job and the person who did it. 3. Reply to every review — good ones by name and job, bad ones calmly with what you'll do. 4. Turn good jobs into short cases on your site: the problem, what you did, a photo and the customer's words. 5. Thank customers who refer others. > **Easy to ignore:** "Please leave us a review if you have time." > **Easy to say yes to:** "Thanks for having us, Marte. If Jonas did a good job on the fuse board, would you leave a line here? It takes thirty seconds: [link]" ### Dagny does this Dagny sends a personal review request after each finished job, drafts replies to every new review in your voice, and turns your best jobs into short case examples on your website. You approve every message and page before it goes out. Uses: Google Business Profile, Your email, Your Dagny website. Request to copy: "Draft a short thank-you message with a review link for the jobs we finished this week. Then draft replies to the reviews we haven't answered, and suggest one finished job we could turn into a case on the website." **What comes next:** More enquiries and better replies make growth possible. Part III is about choosing where to grow: your market, ads, social, email and a content plan you'll keep. # The Dagny Playbook, Part III: Grow Growth comes from doing more of what already works, in the places your customers already are. Part III covers knowing your market, Google Ads, Meta ads and social media, email, and a content plan you can keep up. **Dagny does this:** Dagny can run your marketing: studying your competitors and their ads, planning and watching Google Ads, reporting on Meta ads, writing social posts and customer emails, and keeping a simple content plan moving every week. ## 13. Know your market Know who you compete with, what they promise, what they charge, and where they're weak. That's where you win. ### What good looks like - You can name your five closest competitors and what each one is known for. - You know how they price, or roughly what they charge. - You know which of them advertise, and what they say in their ads. - You know what their customers complain about in reviews. - You can say in one sentence why a customer should choose you instead. ### Why bother Customers compare. If you don't know what they're comparing you with, you can't explain why you're the better choice. Competitors' reviews and ads are free research into what customers want and don't get. ### How to do it 1. Search for your main service in your area, and note who appears on Google, in the map results and in AI answers. 2. Read their websites: who they speak to, what they promise, how they price. 3. Check whether they run ads, and what the ads say. 4. Read their one- and two-star reviews. Every complaint is an opening for you. 5. Write down the gap: what customers want that nobody is doing well. Build your message around it. > **Unclear:** "We're a quality company with great service." > **Clear:** "The only electrician in Trondheim with a fixed price for EV chargers and installation within a week. Competitors quote hourly and book three weeks out." ### Dagny does this Dagny studies your market for you: who your competitors are, what they promise, how visible they are on Google, and whether they're running ads right now — with the ads themselves. You get a short report with the gaps and three moves to make, and Dagny can repeat it every month. Uses: The web, Ad libraries, Google Search Console. Request to copy: "Study my five closest competitors: what they promise, how they price, how visible they are on Google, and whether they're advertising now. Tell me where the gap is and suggest three moves for the next month." ## 14. Google Ads that pay for themselves Paid search works when the right person searches for exactly what you do, in your area, and lands on a page that answers them. ### What good looks like - Each campaign covers one service in the area you actually work. - Each ad leads to the matching service page, not the homepage. - You track calls and enquiries from ads, not just clicks. - Searches that waste money are excluded every week. - You know what one enquiry costs, and what a won job is worth. ### Why bother Google Ads can bring enquiries tomorrow, but they burn money fast when they're broad, send people to the wrong page, or go untracked. Small, tight campaigns with good pages usually beat big budgets. ### How to do it 1. Start with one profitable service and one area. 2. Choose search terms people use when they're ready to buy: "heat pump installer Bergen", not "heat pumps". 3. Write ads that say the service, the place and one reason to choose you. 4. Send each ad to the matching service page (section 3). 5. Track calls and form enquiries as conversions. 6. Every week, exclude searches that don't match what you do, and move budget to what brings enquiries. > **Money down the drain:** one campaign for "plumber", all of Norway, sending everyone to the homepage. > **Pays for itself:** "Emergency plumber Stavanger — here within two hours", sending people to the emergency plumbing page with a tap-to-call number. ### Dagny does this Dagny plans and sets up focused Google Ads campaigns for the services you want more of, matches every ad to the right page on your site, and watches spend every week. It flags wasted money, suggests searches to exclude, and reports what each enquiry costs. Changes to budgets and campaigns go live after you approve them. Uses: Google Ads, Your Dagny website, Google Analytics. Request to copy: "Plan a Google Ads campaign for [service] in [area] with a budget of [amount] a month. Match each ad to the right page on my site, set up tracking for calls and enquiries, and show me the plan before anything goes live." ## 15. Meta ads and social Social media works for service businesses when it shows real work, real people and real results — regularly. ### What good looks like - You post where your customers already spend time, not everywhere. - Posts show finished jobs, before and after, the team, and useful tips. - You post regularly — once or twice a week is enough. - Ads target your area and link to a page that matches the ad. - You know which posts and ads bring enquiries, not just likes. ### Why bother People want to see who will come to their home or business. Social media shows your work and your people, and paid posts can put that in front of the right households in your area. Done inconsistently, it takes time and brings nothing. ### How to do it 1. Pick one or two platforms your customers use. For most local services, Facebook and Instagram are enough. 2. Take photos on every job. Before and after works best. 3. Post a finished job or a useful tip every week. 4. Boost your best posts to people in your area, or run a simple ad for one service. 5. Check monthly which posts brought messages or visits, and do more of those. > **Easy to scroll past:** a stock photo with "Quality service at great prices!" > **Worth stopping for:** a before-and-after of a garden in Sandnes: "Three days, one very overgrown garden, and a family who can use it again. Book a free look-over for your garden this spring." ### Dagny does this Dagny writes your social posts from your latest jobs and photos, adapts them for each platform, schedules them after you approve, and reports every week on your Meta ads: what you spent, what it brought, and what to change. Uses: Meta ads, Instagram, Facebook, LinkedIn. Request to copy: "Write three posts for this week from our latest jobs: one before-and-after, one useful tip, and one about the team. Adapt them for Facebook and Instagram and show me before anything is scheduled." ## 16. Email your customers Your past customers already trust you. A short, useful email a few times a year brings them back — and makes them recommend you. ### What good looks like - You have a list of past customers who have agreed to hear from you. - You send a short, useful email four to six times a year. - Every email has one point and one action: book a service, see something new, pass it on. - Emails are timed to the season: servicing before winter, gardens before spring. - You can see who opened and who booked. ### Why bother Winning a new customer costs far more than bringing back an old one. Many service jobs repeat: servicing, cleaning, maintenance, seasonal work. A well-timed reminder brings in work that would otherwise go to whoever the customer found first. ### How to do it 1. Collect email addresses and permission when you finish a job. 2. Plan four to six emails for the year around your seasons. 3. Keep each one short: a useful tip, one offer or reminder, and one button. 4. Send from a real person's name. 5. Check who booked, and learn from it for the next one. > **Newsletter nobody reads:** "Company news — Autumn edition" with six articles. > **Email that brings work:** "Time to service your heat pump before winter. Book a slot in October and we'll check the outdoor unit for frost damage at no extra cost. [Book a service]" ### Dagny does this Dagny plans your email year around your seasons, writes each email in your voice from your recent jobs and offers, and prepares it in Mailchimp for you to approve and send. Afterwards it tells you who opened and who booked. Uses: Mailchimp, Your CRM, Your Dagny website. Request to copy: "Plan five customer emails for the next twelve months around our busy and quiet seasons. Write the first one — a short reminder with one clear offer and one button — and set it up in Mailchimp for me to approve." ## 17. A content plan you'll keep One useful thing a week, across your website, your profile and social, beats a burst of activity that stops after a month. ### What good looks like - You have a simple plan for the next four weeks. - Each week has one main piece: an article, a case, a tip or an offer. - That piece is reused: on the website, the Business Profile, social media and email. - Ideas come from real questions and real jobs. - The plan is written down, not in your head. ### Why bother Consistency matters more than volume. Google, AI tools and customers all reward businesses that are visibly active and helpful over time. A plan that's small enough to keep is worth more than an ambitious one you abandon. ### How to do it 1. Collect ideas from customer questions, finished jobs and your seasons. 2. Pick one main piece a week for the next month. 3. Turn each piece into three: a page or article, a Business Profile update, a social post. 4. Put the plan somewhere you'll see it. 5. At the end of the month, keep what brought enquiries and replace the rest. > **Stops after two weeks:** "Post every day on every platform." > **Keeps going:** "Week 1: article on heat pump servicing. Week 2: case from the Askøy job. Week 3: winter tip. Week 4: October service offer." ### Dagny does this Dagny keeps a simple monthly content plan from your jobs, questions and seasons, drafts each piece, and adapts it for your website, Google Business Profile, social media and email. You approve, and Dagny publishes. Uses: Your Dagny website, Google Business Profile, Instagram, Facebook. Request to copy: "Make a content plan for the next four weeks from our recent jobs and the questions customers ask most. For each week, draft the main piece and adapt it for the website, our Business Profile and Instagram." **What comes next:** Growth creates more to keep track of. Part IV is about staying on top of it with less effort: a weekly review, routines that run themselves, and your tools connected in one place. # The Dagny Playbook, Part IV: Stay on top A growing business has more to keep track of every week. Part IV is about seeing what matters quickly, letting routine work run by itself, and connecting your tools so nothing falls between them. **Dagny does this:** Dagny can be your operations assistant: preparing your weekly review, running reports and checks on a schedule, alerting you when something needs attention, and working across all your connected tools. ## 18. The weekly business review Thirty minutes, once a week, with the same five questions. It's the habit that keeps everything else working. ### What good looks like - You block the same thirty minutes every week. - You look at the same few numbers: enquiries, jobs won, money in, reviews, open quotes. - You check what's stuck: late replies, quiet quotes, unpaid invoices. - You pick one thing to improve this week, and one person owns it. - Last week's improvement gets a quick check. ### Why bother Most small problems become big ones because nobody looked in time. A short weekly review catches a drop in enquiries, a quote going cold or a bad review while it can still be fixed — and it makes the week ahead calmer. ### How to do it Ask the same five questions every week: 1. How many enquiries did we get, and how many became jobs? 2. What's waiting on us: replies, quotes, bookings? 3. What came in and what went out? 4. What did customers say this week? 5. What's the one thing we'll improve, and who owns it? > **Too much:** a forty-tab spreadsheet nobody opens. > **Enough:** one page: five numbers, three things waiting, one decision. ### Dagny does this Dagny prepares your weekly review from your connected tools — enquiries, bookings, quotes, revenue, reviews and website numbers — and sends it on the morning you choose, in Slack, WhatsApp, iMessage or by email. It lists what's waiting on you and suggests the one thing to improve. Uses: Your connected tools, Slack, Stripe. Request to copy: "Every Monday at 7, send me a one-page review: enquiries and jobs won, what's waiting on us, money in last week, new reviews, and one thing to improve this week. Keep it short." ## 19. Let routine work run itself If you do the same task every week, write it down once — and let it run. ### What good looks like - You have a list of the tasks you repeat every week or month. - Each one has clear instructions: what to do, where, and what "done" looks like. - Routine checks and reports run on a schedule, without you remembering them. - You get an alert only when something needs a decision. - Anything that goes to customers still waits for your approval. ### Why bother Repeated tasks steal hours from the work only you can do. Written-down routines are also how a business keeps running when someone is ill, on holiday or new — and they're what makes handing work to Dagny safe. ### How to do it 1. Write down every task you repeat for two weeks. 2. Pick the three that take the most time or are most often forgotten. 3. For each, write the steps, the tools and the result you expect. 4. Decide what runs by itself and what needs your approval. 5. Review the list once a quarter. > **Stays in your head:** "I usually check the ads on Mondays if I remember." > **Runs by itself:** "Every Monday at 8: check ad spend against enquiries, flag anything that cost more than 400 kr per enquiry, and send me a short note." ### Dagny does this Dagny turns your routines into scheduled jobs: reports, checks, reminders and follow-ups that run daily, weekly or monthly. It checks your connected tools regularly and only pings you when something needs attention. Anything customer-facing waits for your approval. Uses: Scheduled jobs, Slack, WhatsApp, iMessage. Request to copy: "Every Monday at 8, check my ad spend against enquiries and flag anything costing more than [amount] per enquiry. Every Friday, list quotes that haven't been answered in a week. Send both to me in Slack." ## 20. Your tools, connected Each tool you connect gives Dagny more context and more work it can do. Start with the few that matter most. ### What good looks like - Your email, calendar and Google tools are connected first. - Each tool has clear permissions: read only, draft, or act with approval. - You know what Dagny can see and do in each tool. - You add tools when there's a job for them, not all at once. ### Why bother Most of the work in this playbook crosses tools: an enquiry in email, a time in the calendar, a record in the CRM, a page on the website. Connected, the work flows. Disconnected, you're the one copying things between them. ### How to do it Connect in this order: 1. Your website and Google Search Console — to be found. 2. Google Business Profile — to be chosen. 3. Email and calendar — to answer and book. 4. Analytics and ads — to see what works. 5. CRM, social media, email marketing and payments — when you're ready to grow. ### Dagny does this Dagny connects to the tools you already use, with the permissions you choose, and works across them: reading, drafting and acting only when you allow it. Every tool has its own page with what Dagny does and things to ask. Uses: All tools. Request to copy: "Look at the tools I use and tell me which three to connect first for the work I want help with. Walk me through connecting them and what you'll be able to do with each." **What comes next:** You've seen what good looks like. Pick a task from Things Dagny does, or tell Dagny what you want to achieve. # 40 jobs an AI can do for you ## Be found 1. **Five-second homepage check** What a new visitor can't find, and the fix on a preview. (Website; once) Request: "Look at my homepage on a phone and tell me what a new visitor can't find in the first five seconds. Suggest the fixes and make them on a preview so I can look before publishing." 2. **Rewrite a page in your customers' words** Before and after, side by side, using language from your reviews. (Website · Reviews; once) Request: "Rewrite my [page] using the words my customers use in their reviews. Show me the old and new text side by side before changing anything." 3. **Build a service page** Promise, price guide, process, proof and FAQ for one service. (Website · Search Console; once) Request: "Build a page for [service] with what we promise, a price guide, how it works, proof from real jobs and common questions. Show me a preview first." 4. **Area pages for towns you serve** Genuinely local pages with jobs you've done there. (Website; once) Request: "Make a page for each town we work in, with jobs we've done there. Start with [town] and show me a preview." 5. **SEO quick wins** Searches you're close to winning, with a fix for each page. (Search Console · Website; monthly) Request: "Check Search Console for searches where we're close to page one. For each one, tell me which page to improve and how, and make the changes on a preview." 6. **Answer a common question as an article** One useful article a week, linked to the right service page. (Website · Search Console; weekly) Request: "Every week, write a short article that answers a question customers ask us, and link it to the right service page. Send me each draft to approve." 7. **Add a questions page** Your customers' common questions, answered plainly for people and AI search. (Website · Search Console; once) Request: "Collect the questions customers ask us most, from enquiries and reviews, and build a questions page on our website with a short, plain answer to each. Show me a preview." 8. **Fix what AI tools got wrong** Paste what ChatGPT said about you; Dagny corrects your site. (Website; when it happens) Request: "Here's what ChatGPT said about us when I asked who does [service] in [area]: [paste]. Fix anything that's wrong or missing on our website and show me a preview." 9. **Business Profile health check** Missing fields and differences from your website. (Business Profile · Website; monthly) Request: "Check our Google Business Profile every month. List missing fields and anything that doesn't match our website, and fix it after I approve." 10. **Reply to new reviews** A draft in your voice the same day. You approve. (Business Profile; when it happens) Request: "When a new review comes in, draft a reply in my voice the same day and send it to me to approve." 11. **Weekly Business Profile update** A short post from a recent job, with photos. (Business Profile; weekly) Request: "Every week, write a short Business Profile update from a recent job, with photos, and send it to me to approve before it's posted." 12. **Monday numbers** Visits, enquiries, search and reviews, with one thing to try. (Analytics · Search Console; weekly) Request: "Every Monday morning, send me last week's visits, enquiries, search clicks and new reviews, compared with the week before, and one thing to try this week." ## Win the work 13. **Draft replies to new enquiries** A useful reply with suggested times, waiting for your OK. (Gmail · Outlook · Calendar; when it happens) Request: "When a new enquiry comes in, draft a reply that answers their question and suggests two or three times from my calendar. Wait for my OK before sending." 14. **Suggest times and hold a slot** Two or three free times, and a slot held while they decide. (Calendar; when it happens) Request: "When a customer asks for a visit, suggest two or three free times from my calendar and hold one until they answer." 15. **Turn a conversation into an offer** Everything they told you, in a one-page offer. (Email; once) Request: "Turn my conversation with [customer] into a one-page offer: what they need, what we'll do, the price and the next step. Show me the draft." 16. **Proposal as a one-page PDF** Branded, clear scope, two options, next step. (Email · Your brand; once) Request: "Make a one-page proposal PDF for [customer] in our brand, with a clear scope, two options and a next step. Send it to me to check." 17. **Quote calculator spreadsheet** Consistent prices, every time. (Spreadsheet; once) Request: "Build a quote calculator spreadsheet from our prices so every quote for [service] comes out the same way." 18. **Follow up quiet quotes** Answers the question holding them back. (Email · CRM; weekly) Request: "Every week, find quotes with no reply for more than 7 days and draft a short follow-up for each that answers what might be holding them back." 19. **Ask for a review after the job** Personal thank-you with a one-tap link. (Email · SMS; when it happens) Request: "When a job is finished, draft a personal thank-you to the customer with a link to leave a Google review. Wait for my OK before sending." 20. **Turn a finished job into a case** Problem, work, photo and the customer's words, on your site. (Website; once) Request: "Turn the [job] into a short case on our website: the problem, what we did, a photo and the customer's words. Show me a preview." 21. **Keep the CRM up to date** Records updated from email and calls. (CRM · Email; daily) Request: "Every day, update our CRM from email and calls: new contacts, notes and next steps. Show me what you changed." ## Grow 22. **Competitor study** Who they are, what they promise and where the gap is. (Web; monthly) Request: "Every month, study our five closest competitors in [area]: who they are, what they promise, their prices where public, and where the gap is for us." 23. **Are my competitors advertising?** Their live ads, and what they say. (Ad libraries; monthly) Request: "Every month, check whether our competitors are running ads on Google, Facebook or Instagram, and show me what their ads say." 24. **Plan a Google Ads campaign** One service, one area, tracked to enquiries. (Google Ads · Website; once) Request: "Plan a Google Ads campaign for [service] in [area] with a budget of [amount] a month. Send each ad to the right page and track enquiries." 25. **Flag wasted ad spend** Searches and ads costing too much per enquiry. (Google Ads; weekly) Request: "Every week, check our Google Ads for searches and ads that cost too much per enquiry, and suggest what to pause or exclude." 26. **Match each ad to the right page** Every ad lands on the page that answers it. (Google Ads · Website; once) Request: "Check that every Google ad lands on the page that answers it. List the mismatches and suggest the fix." 27. **Meta ads weekly results** Spend, messages and what to change. (Meta ads; weekly) Request: "Every week, report our Meta ads results: spend, messages, enquiries, and what to change." 28. **Write this week's social posts** From real jobs, adapted per platform. (Instagram · Facebook · LinkedIn; weekly) Request: "Every week, write posts for Instagram, Facebook and LinkedIn from our recent jobs, adapted for each platform. Send them to me to approve before anything is posted." 29. **Email past customers** A short seasonal reminder with one offer. (Mailchimp; quarterly) Request: "Every quarter, write a short seasonal email to past customers with one offer, and prepare it in Mailchimp for me to approve." 30. **Launch a new service** Page, profile, posts and email, together. (Website · Business Profile · Social; once) Request: "We're launching [service]. Make the website page, update our Business Profile, and draft social posts and a customer email, all for me to approve." 31. **Fill next week's empty slots** An offer to the right people for the free times. (Calendar · Email · Social; weekly) Request: "Every week, look at next week's empty slots in my calendar and suggest an offer to send to the right customers to fill them." 32. **Monthly content plan** One idea a week, in three places. (Website · Social; monthly) Request: "Every month, make a simple content plan for the month ahead: one idea a week, for our website, social media and email." ## Stay on top 33. **Weekly business review** Five numbers, what's waiting, one decision. (All tools; weekly) Request: "Every Monday, prepare our weekly review: enquiries, jobs won, money in, reviews and open quotes, what's stuck, and one decision for this week." 34. **Monthly report as a PDF** Visibility, enquiries and ads in one document. (Analytics · Search Console · Ads; monthly) Request: "At the start of each month, make a PDF report of last month's visibility, enquiries and ad results, with one recommendation." 35. **Revenue snapshot** What came in, and any failed payments. (Stripe; weekly) Request: "Every week, tell me what came in through Stripe and flag any failed payments." 36. **Alert me when something breaks** Site down, form silent, ad overspend, bad review. (Website · Ads · Reviews; when it happens) Request: "Alert me right away if the website goes down, the contact form stops sending, an ad overspends or a bad review comes in." 37. **Morning brief in Slack** Today's enquiries, bookings and what's waiting. (Slack · Email · Calendar; daily) Request: "Every weekday morning, post a brief in Slack: today's enquiries, bookings and what's waiting on us." 38. **Save a routine as an automation** Write it once, let it run. (Scheduled jobs; once) Request: "Turn [this routine] into an automation that runs every [week], and show me what it will do before it starts." 39. **Prepare for a customer meeting** History, open questions and a short agenda. (Email · CRM · Web; once) Request: "Prepare me for my meeting with [customer]: our history, open questions and a short agenda." 40. **Research a new area or market** Demand, competitors and prices before you expand. (Web; once) Request: "Research [area] before we expand: demand for [service], competitors, prices and what it would take to get started." --- ## Blog --- ### What is AEO? Why your website needs to be optimized for AI search *2025-03-28 | AEO | 5 min read* Search is changing. AI assistants like ChatGPT, Perplexity, and Google AI Overviews are answering questions directly. If your website isn't optimized for them, you're invisible. You've heard of [SEO](/blog/seo-basics-small-business). Now meet AEO: Answer Engine Optimization. It's the practice of structuring your website so AI systems can find, understand, and recommend your business. If you want to understand the bigger picture, read [how AI search is changing everything for local businesses](/blog/ai-search-changing-local-business). ### How AI search works differently Traditional search shows you ten blue links. AI search gives you one answer. When someone asks ChatGPT 'best plumber in Bergen,' it doesn't show a list of websites. It gives a recommendation. If your business isn't structured in a way that AI can parse, you won't be that recommendation. AI systems pull from structured data, clear headings, FAQ schemas, and authoritative content. They favor websites that answer questions directly and concisely. ### What AEO actually looks like AEO isn't a separate discipline from SEO. It's an evolution. For a deeper comparison, see [SEO vs AEO: what's the difference?](/blog/seo-vs-aeo). Here's what it involves: 1. [Structured data](/blog/what-is-structured-data) (Schema.org markup) so AI knows what your business does, where you are, and what services you offer. 2. Clear, direct answers to common questions. Not buried in paragraphs of filler. 3. FAQ sections with real questions your customers ask. 4. Local business markup with your address, hours, and service area. 5. Content that answers 'who, what, where, when, why' for your industry. ### Why this matters for small businesses Big companies will adapt. They have SEO teams. Small businesses risk being left behind because they don't even know the game has changed. The window is now. AI search is growing fast but the standards are still forming. Businesses that optimize early will have a lasting advantage. It's the same as getting your website indexed by Google in 2005. ### How Dagny handles AEO Every website we build includes structured data, schema markup, and content structured for AI readability. It's not an add-on. It's built in from day one, on every plan. While other builders charge extra for SEO, [we handle it on autopilot](/blog/autopilot-seo-small-business). See [how much a website really costs](/blog/small-business-website-cost) and why Dagny is different. --- ### How much does a website really cost for a small business in 2025? *2025-03-25 | Guides | 6 min read* The real cost of a website isn't just money. It's time, opportunity cost, and ongoing maintenance. Here's an honest breakdown. Ask five people what a website costs and you'll get five different answers. That's because the price depends entirely on how you build it. Let's break down every option honestly. ### Option 1: Do it yourself with Wix or Squarespace Monthly cost: $16-45. Upfront cost: $0. Time cost: 40-80 hours. These tools are cheap in dollars but expensive in time. You need to choose a template, customize it, write copy, find images, set up forms, [configure SEO](/blog/seo-basics-small-business), and learn the editor. For a business owner billing $75/hr, 40 hours of DIY work costs $3,000 in lost revenue. Ongoing: Every change requires you to log in and figure out the editor again. Most DIY sites go stale within 6 months because the owner gets busy with actual work. ### Option 2: Hire a web agency Monthly cost: $200-500 retainer. Upfront cost: $3,000-15,000. Time cost: 10-20 hours in meetings. Agencies produce quality work, but the process is slow (4-12 weeks), expensive, and requires multiple meetings. You'll sit through discovery sessions, review wireframes, approve mockups, and go through revision rounds. Every change after launch costs $100+/hr. Best for: Businesses with complex needs and budgets to match. ### Option 3: A done-for-you service like Dagny Monthly cost: From $20. Time cost: 2 minutes. You enter your website address or your business name. Dagny reads what is public, you build the site together in Dagny's builder, and from then on you change it by text. No editor to learn, no meetings, no contracts. This model works because AI makes it possible to build quality websites fast. The savings get passed to you. Plus, every site comes with [SEO and AEO built in on autopilot](/blog/autopilot-seo-small-business), no extra charge. ### The hidden cost nobody talks about The biggest cost of a website isn't the monthly fee. It's the opportunity cost of not having one, or having a bad one. If you're a tradesperson, read [why every tradesperson needs a website](/blog/why-tradespeople-need-websites). A plumber without a website loses an estimated 4-7 leads per week to competitors who show up on Google. At $500 per job, that's $2,000-3,500/week in lost revenue. The $20 a month for Dagny, website included, pays for itself with a single new customer. --- ### SEO for small businesses: the only 5 things that actually matter *2025-03-20 | SEO | 4 min read* Forget the 200+ ranking factors. For a local small business, these five things drive 90% of your search traffic. SEO guides are overwhelming. Most are written for marketing teams at large companies. If you're a plumber, electrician, or tradesperson, here's what actually moves the needle. And if you're wondering about AI search too, read [what is AEO](/blog/what-is-aeo). It's the next evolution of SEO. ### 1. Google Business Profile This is the single most important thing you can do. Claim your Google Business Profile, fill out every field, add photos, and ask customers for reviews. This is what shows up in the map pack when someone searches 'plumber near me.' It's free and takes 30 minutes. ### 2. Your website needs to say what you do and where Google needs to know three things: what services you offer, where you offer them, and how to contact you. Your homepage should clearly state all three. Not hidden in footers or about pages. Front and center. Example: 'Professional plumbing services in Bergen and surrounding areas. Emergency callouts, bathroom renovations, and pipe repairs.' ### 3. Mobile speed Over 60% of local searches happen on phones. If your site takes more than 3 seconds to load on mobile, you're losing visitors and rankings. Use compressed images, minimal JavaScript, and a hosting provider with a CDN. ### 4. Get listed in directories Consistent listings across Google, Yelp, Yellow Pages, and industry directories signal legitimacy to search engines. Make sure your name, address, and phone number (NAP) are identical everywhere. ### 5. Reviews Google uses reviews as a ranking signal. More importantly, customers use reviews to decide who to call. Ask every happy customer for a Google review. Make it easy by sending them a direct link. Once you've nailed these five, the next step is [structured data](/blog/what-is-structured-data) and [AEO optimization](/blog/what-is-aeo). Or let [Dagny handle it all on autopilot](/blog/autopilot-seo-small-business): SEO, AEO, schema markup, everything. --- ### Why every tradesperson needs a website (even if you get all your work from word of mouth) *2025-03-15 | Business | 4 min read* Word of mouth is great until it isn't. A website turns referrals into bookings and strangers into customers. If you're a plumber, electrician, or carpenter getting plenty of work through referrals, you might wonder why you need a website at all. Fair question. Here's the honest answer. ### Your referrals Google you before they call Someone recommends you to their neighbor. What does the neighbor do? They Google your name. If they find a professional website with your services, photos, and reviews, they call. If they find nothing, or a half-built Facebook page, they keep looking. A website doesn't replace word of mouth. It makes word of mouth work harder. ### You're invisible to people who don't know you yet Referrals are your best leads, but they're limited by your existing network. A website puts you in front of everyone searching 'electrician in [your city].' These are people ready to hire right now, and they're choosing between whoever shows up on Google. Learn [the 5 SEO basics that actually matter](/blog/seo-basics-small-business) to make sure you show up. ### It makes you look legitimate Fair or not, people judge businesses by their web presence. A clean, professional website signals that you're established and trustworthy. No website signals the opposite. It's the modern equivalent of a business card and a branded van. ### It works while you sleep You can't answer the phone while you're on a job site. A website can. It shows your services, your availability, and lets people request quotes 24/7. The leads come in while you're working, not instead of working. And with [AI search growing fast](/blog/ai-search-changing-local-business), your website needs to be optimized for AI assistants too, not just Google. ### It's never been easier The old excuse was valid: websites were expensive and complicated. Not anymore. With Dagny, you build a professional website in the builder for less than the cost of a tool subscription, and keep it current by text. No tech skills, no meetings, no hassle. Check out [how much a website really costs](/blog/small-business-website-cost) for a full breakdown. --- ### How AI search is changing everything for local businesses *2025-03-10 | AEO | 5 min read* Google AI Overviews, ChatGPT, and Perplexity are reshaping how customers find local services. Here's what it means for your business. The way people search is changing faster than most business owners realize. AI-powered search tools are no longer experimental. They're mainstream. And they're fundamentally different from Google's ten blue links. ### What's happening right now Google AI Overviews now appear on 30%+ of searches. ChatGPT has over 200 million weekly users. Perplexity is growing fast as a research tool. Apple Intelligence is baked into every new iPhone. When someone asks these tools 'who's the best roofer near me,' they don't show ten results. They give one answer. Maybe two. If your business isn't the one being recommended, it's as if you don't exist. ### Why traditional SEO isn't enough anymore Traditional SEO optimizes for search engine crawlers. It focuses on keywords, backlinks, and page speed. These still matter. Here are [the 5 SEO things that actually matter](/blog/seo-basics-small-business), but AI search adds a new layer. AI systems don't just crawl your page. They try to understand it. They look for clear, [structured data](/blog/what-is-structured-data): What does this business do? Where are they? Are they good at it? What do customers say? If your website is a wall of text with no structure, AI will skip you. Learn the difference between [SEO and AEO](/blog/seo-vs-aeo) and why you need both. ### What local businesses need to do 1. Add [structured data](/blog/what-is-structured-data) (Schema.org) to your website. This tells AI exactly what your business is. 2. Have a clear FAQ section. AI loves pulling answers from FAQs. 3. Get reviews on Google. AI uses review signals to determine quality. 4. Make your content scannable. Short paragraphs, clear headings, direct answers. 5. Keep your Google Business Profile updated. AI pulls from this heavily. ### The opportunity window Right now, most local businesses haven't adapted. That's your advantage. Being early to AEO is like being early to Google in 2003. The businesses that structure their web presence for AI now will own the recommendations for years. Every Dagny website is built with AEO in mind. Structured data, schema markup, and AI-readable content are included on every plan. Read [what is AEO](/blog/what-is-aeo) for a deeper dive, or learn how [Dagny puts SEO on autopilot](/blog/autopilot-seo-small-business). --- ### SEO vs AEO: what's the difference and do you need both? *2025-04-01 | SEO | 5 min read* SEO gets you found on Google. AEO gets you recommended by ChatGPT. Here's how they differ, where they overlap, and why your website needs both in 2025. If you've been hearing about AEO (Answer Engine Optimization) and wondering whether it replaces SEO, the short answer is no. They work together. But they're not the same thing, and ignoring either one means leaving customers on the table. ### What SEO does SEO (Search Engine Optimization) helps your website rank in traditional search results. The ten blue links on Google. It focuses on keywords, backlinks, page speed, mobile-friendliness, and technical factors like meta tags and sitemaps. For local businesses, [the 5 SEO basics](/blog/seo-basics-small-business) that matter most are: Google Business Profile, clear service/location pages, mobile speed, directory listings, and reviews. These are table stakes. ### What AEO does AEO optimizes your website for AI-powered answer engines: ChatGPT, Perplexity, Google AI Overviews, Apple Intelligence, and others. Instead of showing a list of links, these tools give direct answers. Read our [full guide to AEO](/blog/what-is-aeo) for the deep dive. AEO focuses on [structured data](/blog/what-is-structured-data), FAQ schemas, clear and direct content, and machine-readable markup. The goal: make your business the one AI recommends. ### Where they overlap Good news: many SEO best practices also help AEO. Clear headings, fast load times, mobile optimization, and authoritative content serve both search engines and AI systems. The difference is in the details. SEO cares about keyword density and backlink profiles. AEO cares about structured data formats and direct, quotable answers. A page can rank #1 on Google but still be invisible to ChatGPT if it lacks schema markup. ### Do you need both? Yes. Today, most of your traffic still comes from Google. But [AI search is growing fast](/blog/ai-search-changing-local-business): Google AI Overviews appear on 30%+ of searches, and ChatGPT has 200M+ weekly users. The businesses that optimize for both now will dominate both channels. ### How to get both without hiring two teams Most small businesses can't afford separate SEO and AEO specialists. That's the whole point of [autopilot SEO](/blog/autopilot-seo-small-business): a single service that handles both, automatically. Every Dagny website includes optimized meta tags, structured data, local business schema, FAQ markup, and content structured for both Google and AI assistants. No extra charge, no extra effort. It's all built in from day one. --- ### What is structured data and why does Google (and ChatGPT) care? *2025-04-03 | SEO | 5 min read* Structured data is the language search engines and AI assistants use to understand your website. Here's what it is, why it matters, and how to get it without touching code. Your website might look great to humans. But can Google actually understand what your business does? Can ChatGPT? Structured data is how you make sure the answer is yes. ### Structured data in plain English Structured data is a standardized format (called Schema.org) that you add to your website's code. It tells search engines and AI systems exactly what your business is, what services you offer, where you're located, your hours, your reviews, and more. Think of it as a machine-readable business card embedded in your website. Humans never see it, but Google, ChatGPT, and every other AI system reads it instantly. ### Why it matters for Google (SEO) Structured data powers rich results in Google: those enhanced listings with star ratings, prices, FAQ dropdowns, and business hours. Pages with structured data get up to 30% higher click-through rates than plain blue links. Google has explicitly said structured data helps them understand page content. For [local SEO](/blog/seo-basics-small-business), LocalBusiness schema is especially powerful. It feeds the map pack and knowledge panels directly. ### Why it matters for AI (AEO) AI assistants rely heavily on structured data to make recommendations. When ChatGPT recommends a plumber, it's pulling from structured information, not reading your homepage like a human would. Without structured data, AI systems have to guess what your business does. With it, they know exactly. This is the foundation of [AEO](/blog/what-is-aeo) and why [AI search is changing everything](/blog/ai-search-changing-local-business). ### The most important schema types for small businesses 1. LocalBusiness: your name, address, phone, hours, service area. 2. Service: each service you offer with description and pricing. 3. FAQPage: common questions and answers (AI loves these). 4. Review/AggregateRating: your customer reviews and star ratings. 5. BreadcrumbList: helps search engines understand your site structure. Most small business websites have zero structured data. Adding even LocalBusiness schema puts you ahead of 80% of your competitors. ### How to add structured data (the easy way) The traditional way: hire a developer to write JSON-LD scripts and inject them into your site headers. Cost: $500-2,000. Maintenance: manual updates every time something changes. The autopilot way: use a service like Dagny that [handles SEO and AEO automatically](/blog/autopilot-seo-small-business). Every website we build includes comprehensive structured data, generated from your actual business information, updated when you make changes, and validated against Google's requirements. No code, no developers, no ongoing costs. --- ### How to get your business recommended by ChatGPT and AI assistants *2025-04-05 | AEO | 6 min read* More people are asking AI for recommendations instead of Googling. Here's how to make sure your business is the one they suggest. When someone asks ChatGPT 'who's the best electrician near me,' it gives one or two names. Not ten. Not a page of links. One answer. If your business isn't structured for AI to find and recommend, someone else gets that customer. ### How AI assistants choose who to recommend AI systems like ChatGPT, Perplexity, and Google Gemini pull from multiple signals to decide who to recommend: 1. Structured data on your website (Schema.org markup). 2. Your Google Business Profile (reviews, ratings, completeness). 3. Consistent NAP (name, address, phone) across directories. 4. Clear, direct content that answers specific questions. 5. Third-party mentions and reviews across the web. Notice what's missing? Backlinks and keyword stuffing. AI cares about clarity, structure, and reputation, not traditional SEO tricks. ### Step 1: Get your structured data right [Structured data](/blog/what-is-structured-data) is the single most important factor. AI systems can't 'read' your website the way humans do. They parse structured markup. Without it, you're invisible. At minimum, you need LocalBusiness schema with your services, location, hours, and contact info. FAQ schema is a close second: AI loves pulling answers from FAQ markup. ### Step 2: Dominate your Google Business Profile AI systems heavily weight Google Business data. Make sure yours is complete: every field filled, photos uploaded, services listed with descriptions, and a steady stream of recent reviews. This is also [SEO basic #1](/blog/seo-basics-small-business). It works for both channels. ### Step 3: Answer questions directly on your website AI pulls answers from websites that answer questions clearly and concisely. Don't bury your services in flowery marketing copy. State what you do, where you do it, and why you're good at it, in plain language. Add an FAQ section to every service page. Use the actual questions your customers ask. This is the content AI systems quote when making recommendations. ### Step 4: Build a consistent web presence AI cross-references your business across the web. If your name is 'Smith Plumbing' on Google but 'Smith's Plumbing Services' on Yelp, AI loses confidence. Keep your business name, address, and phone number identical everywhere. Get listed in industry directories, maintain an active Google Business Profile, and make sure your website matches. Consistency builds the trust signals AI relies on. ### The shortcut: let AI build your AI-ready website All of this: [structured data](/blog/what-is-structured-data), [SEO optimization](/blog/seo-basics-small-business), [AEO markup](/blog/what-is-aeo), FAQ schemas, and AI-readable content: is what Dagny builds into every website automatically. You don't need to understand Schema.org or hire an SEO consultant. Tell us your business name, and we handle the rest. [SEO and AEO on autopilot](/blog/autopilot-seo-small-business), from day one. --- ### Autopilot SEO: how Dagny handles search optimization so you don't have to *2025-04-07 | SEO | 5 min read* SEO shouldn't be a second job. Here's how Dagny automates SEO and AEO for every website we build, from structured data to meta tags to AI readability. You started a business to do what you're good at, not to learn about meta descriptions and schema markup. But [SEO matters](/blog/seo-basics-small-business). And now [AEO matters too](/blog/what-is-aeo). The question is: who handles it? ### The SEO problem for small businesses Most small business owners face three options for SEO: 1. DIY it. Learn SEO, spend hours configuring settings, and hope you did it right. Most give up after a week. 2. Hire an SEO agency. $500-2,000/month for ongoing optimization. Effective, but expensive for a business that just needs the basics done well. 3. Ignore it. The most common choice. And the most expensive: every month without SEO is [money left on the table](/blog/small-business-website-cost). None of these options are great. That's why we built autopilot SEO. ### What autopilot SEO means Every website Dagny builds includes comprehensive SEO and AEO optimization, automatically. No configuration, no plugins, no monthly SEO bills. Here's what's included: 1. Meta tags: title, description, and Open Graph tags for every page, written from your actual business information. 2. [Structured data](/blog/what-is-structured-data): LocalBusiness, Service, FAQPage, and BreadcrumbList schemas, generated and validated automatically. 3. Technical SEO: sitemaps, robots.txt, canonical URLs, mobile optimization, and Core Web Vitals optimization. 4. AEO optimization: AI-readable content structure, FAQ schemas, and clear answer formatting for [AI assistants](/blog/get-recommended-by-chatgpt). 5. Page speed: every site scores 90+ on Google PageSpeed. Fast hosting on Vercel's CDN. ### How it works technically When you sign up, we pull your business information from public sources: your Google Business Profile, existing website, and business registries. Our AI uses this data to generate: - Optimized page titles and meta descriptions targeting your services and location. - Complete Schema.org structured data with your real business details. - FAQ sections based on the questions customers actually ask in your industry. - Service pages structured for both [Google](/blog/seo-basics-small-business) and [AI search](/blog/ai-search-changing-local-business). When you make changes (update a service, change your hours, add a new photo), the SEO updates automatically. No manual work required. ### What about ongoing SEO? Traditional SEO requires ongoing effort: content updates, link building, technical audits. For most small businesses, the 80/20 is having a technically excellent website with proper structured data and clear content. That's what autopilot SEO delivers. If you want to go further (blog posts, backlinks, ads), you can. But the foundation is handled. Most of our customers see measurable ranking improvements within 4-6 weeks, without lifting a finger. ### Why not just use a WordPress plugin? Yoast and RankMath are good tools. But they require you to fill in every field, make decisions about keywords, and maintain the configuration over time. They also only handle traditional SEO, not [AEO](/blog/seo-vs-aeo). Autopilot SEO isn't a plugin. It's a complete system that generates, validates, and maintains your SEO and AEO from your business data. The difference: plugins give you empty fields to fill. Dagny fills them for you. --- ### The complete guide to local SEO for service businesses in 2025 *2025-04-09 | SEO | 7 min read* Plumbers, electricians, contractors, and other service businesses have unique SEO needs. Here's everything you need to rank locally, in Google and AI search. Local SEO is different from regular SEO. You're not competing with the entire internet. You're competing with businesses in your area for customers who are ready to hire right now. If you're a service business, this guide covers everything that matters. ### Why local SEO is your highest-ROI marketing channel When someone searches 'plumber near me' or 'emergency electrician [city],' they're not browsing. They have a problem and they need someone now. These searches have the highest conversion rates of any marketing channel, often 20-30%. If you show up, you get the call. If you don't, your competitor does. It's that simple. And with [AI search changing the game](/blog/ai-search-changing-local-business), the businesses that show up are getting even more concentrated. ### The local SEO foundation: Google Business Profile Your Google Business Profile (GBP) is the most important piece of your local SEO strategy. It powers the map pack, knowledge panels, and increasingly, [AI search recommendations](/blog/get-recommended-by-chatgpt). Complete every field: business name, category, services, hours, service area, photos, and description. Add new photos monthly. Post updates regularly. Respond to every review. A complete, active GBP signals to Google (and AI) that you're a real, operating business. ### Your website: the local SEO engine Your website needs to clearly communicate three things: what you do, where you do it, and why customers should choose you. Here's the playbook: 1. Homepage: Your primary service + your city/region in the title tag and H1. 2. Service pages: One page per service, with description, pricing (if applicable), and service area. 3. Location signals: Address in the footer, embedded Google Map, service area listed on every page. 4. [Structured data](/blog/what-is-structured-data): LocalBusiness schema, Service schema, and FAQ schema on every page. 5. Reviews: Display your Google reviews on your website with AggregateRating schema. ### Content that ranks locally You don't need to blog every week. But you do need content that targets local search intent. The most effective pages for service businesses: 1. '[Service] in [City]' pages: 'Plumbing services in Bergen,' 'Emergency electrician in Oslo.' 2. FAQ pages: answer the questions customers actually ask. Use [FAQ schema](/blog/what-is-structured-data) so AI can read them. 3. Service area pages: if you serve multiple cities, create a page for each one. 4. Before/after project galleries: visual proof of your work, with alt text and location tags. Each page should have a clear call-to-action: call, text, or request a quote. ### Reviews: the local ranking multiplier Reviews are a top-3 ranking factor for local SEO. They're also the #1 factor customers use to decide who to call. You need a system: 1. Ask every happy customer for a Google review (timing: right after the job is done well). 2. Make it easy. Send a direct link via text message. 3. Respond to every review, positive and negative. Google tracks response rates. 4. Aim for recency, not just volume. 10 reviews from the past month beat 100 reviews from 2 years ago. ### Local SEO + AEO: the 2025 advantage Everything above handles traditional local SEO. But in 2025, you also need [AEO](/blog/what-is-aeo): optimization for AI assistants like ChatGPT and Google AI Overviews. The good news: most of the work overlaps. Structured data helps both. Clear content helps both. Reviews help both. The extra step is making sure your content is formatted in a way AI can parse: direct answers, clear headings, [schema markup](/blog/what-is-structured-data). Or [let Dagny handle both on autopilot](/blog/autopilot-seo-small-business). Every website we build includes local SEO and AEO optimization, generated from your real business data, maintained automatically when you make changes. --- ## Industries (Norsk) - Elektrikere: AI https://www.bydagny.com/no/bransjer/elektriker · Nettside https://www.bydagny.com/no/nettside-for/elektriker. Dagny svarer på utrykninger, holder dekningsområdet oppdatert og har morgendagens oppdrag klare før du laster bilen. Du godkjenner, Dagny gjør jobben. - Rørleggere: AI https://www.bydagny.com/no/bransjer/rorlegger · Nettside https://www.bydagny.com/no/nettside-for/rorlegger. Dagny svarer på utrykninger, følger opp tilbud og har morgendagens oppdrag klare før du laster bilen. Du godkjenner, Dagny gjør jobben. - Snekkere: AI https://www.bydagny.com/no/bransjer/snekker · Nettside https://www.bydagny.com/no/nettside-for/snekker. Dagny svarer på forespørsler, følger opp tilbud og holder prosjektbildene oppdatert mellom byggeplassene. Du godkjenner, Dagny gjør jobben. - Taktekkere: AI https://www.bydagny.com/no/bransjer/taktekker · Nettside https://www.bydagny.com/no/nettside-for/taktekker. Dagny svarer når uværet ringer, følger opp tilbud og holder dekningsområdet og tidligere tak oppdatert. Du godkjenner, Dagny gjør jobben. - Ventilasjon og varme: AI https://www.bydagny.com/no/bransjer/ventilasjon-og-varme · Nettside https://www.bydagny.com/no/nettside-for/ventilasjon-og-varme. Dagny svarer kundene dine, følger opp servicetilbud og har morgendagen klar før du kommer. Du godkjenner, Dagny gjør jobben. - Bilverksteder: AI https://www.bydagny.com/no/bransjer/bilverksted · Nettside https://www.bydagny.com/no/nettside-for/bilverksted. Dagny svarer kundene dine, bekrefter bestillinger og har morgendagen klar før du åpner. Du godkjenner, Dagny gjør jobben. - Frisører: AI https://www.bydagny.com/no/bransjer/frisor · Nettside https://www.bydagny.com/no/nettside-for/frisor. Dagny svarer kundene dine, holder prislisten og nettsiden oppdatert og har morgendagen klar før du åpner. Du godkjenner, Dagny gjør jobben. - Barberere: AI https://www.bydagny.com/no/bransjer/barberer · Nettside https://www.bydagny.com/no/nettside-for/barberer. Dagny svarer kundene dine, holder åpningstider og nettside oppdatert og har morgendagen klar før første kunde er i stolen. Du godkjenner, Dagny gjør jobben. - Skjønnhetssalonger: AI https://www.bydagny.com/no/bransjer/skjonnhetssalong · Nettside https://www.bydagny.com/no/nettside-for/skjonnhetssalong. Dagny svarer kundene dine, holder behandlinger og priser oppdatert på nettsiden og har morgendagen klar før du åpner. Du godkjenner, Dagny gjør jobben. - Tatovører: AI https://www.bydagny.com/no/bransjer/tatovering · Nettside https://www.bydagny.com/no/nettside-for/tatovering. Dagny svarer kundene dine, holder porteføljen og nettsiden oppdatert og har morgendagen klar før første økt. Du godkjenner, Dagny gjør jobben. - Restauranter: AI https://www.bydagny.com/no/bransjer/restaurant · Nettside https://www.bydagny.com/no/nettside-for/restaurant. Dagny svarer gjestene dine, holder menyen og nettsiden oppdatert og har morgendagen klar før servering. Du godkjenner, Dagny gjør jobben. - Kafeer: AI https://www.bydagny.com/no/bransjer/kafe · Nettside https://www.bydagny.com/no/nettside-for/kafe. Dagny svarer kundene dine, holder åpningstidene og nettsiden oppdatert og har morgendagen klar før den første kaffen. Du godkjenner, Dagny gjør jobben. - Bakerier: AI https://www.bydagny.com/no/bransjer/bakeri · Nettside https://www.bydagny.com/no/nettside-for/bakeri. Dagny svarer kundene dine, holder bestillingene og nettsiden oppdatert og har morgendagen klar før ovnene er på. Du godkjenner, Dagny gjør jobben. - Regnskapsførere: AI https://www.bydagny.com/no/bransjer/regnskap · Nettside https://www.bydagny.com/no/nettside-for/regnskap. Dagny svarer kundene dine, holder nettsiden oppdatert og har morgendagens møter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Advokater: AI https://www.bydagny.com/no/bransjer/advokat · Nettside https://www.bydagny.com/no/nettside-for/advokat. Dagny svarer klientene dine, holder nettsiden oppdatert og har morgendagens møter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Fotografer: AI https://www.bydagny.com/no/bransjer/fotograf · Nettside https://www.bydagny.com/no/nettside-for/fotograf. Dagny svarer på henvendelsene dine, holder nettsiden og porteføljen oppdatert og har morgendagens oppdrag klare før du kommer. Du godkjenner, Dagny gjør jobben. - Arkitekter: AI https://www.bydagny.com/no/bransjer/arkitekt · Nettside https://www.bydagny.com/no/nettside-for/arkitekt. Dagny svarer kundene dine, holder prosjektsidene oppdatert og har morgendagens møter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Interiørarkitekter: AI https://www.bydagny.com/no/bransjer/interiorarkitekt · Nettside https://www.bydagny.com/no/nettside-for/interiorarkitekt. Dagny svarer kundene dine, holder porteføljen oppdatert og har morgendagens befaringer klare før du kommer. Du godkjenner, Dagny gjør jobben. - Rådgivende ingeniører: AI https://www.bydagny.com/no/bransjer/radgivende-ingenior · Nettside https://www.bydagny.com/no/nettside-for/radgivende-ingenior. Dagny svarer kundene dine, holder referanseprosjektene oppdatert og har morgendagens møter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Konsulenter: AI https://www.bydagny.com/no/bransjer/konsulent · Nettside https://www.bydagny.com/no/nettside-for/konsulent. Dagny svarer kundene dine, holder kundecasene oppdatert og har morgendagens møter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Markedsbyråer: AI https://www.bydagny.com/no/bransjer/markedsbyra · Nettside https://www.bydagny.com/no/nettside-for/markedsbyra. Dagny svarer kundene dine, holder kundecasene oppdatert og har morgendagens kundemøter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Rekrutteringsbyråer: AI https://www.bydagny.com/no/bransjer/rekruttering · Nettside https://www.bydagny.com/no/nettside-for/rekruttering. Dagny svarer kundene og kandidatene dine, holder de ledige stillingene oppdatert og har morgendagens møter klare før du kommer. Du godkjenner, Dagny gjør jobben. - Eiendomsmeglere: AI https://www.bydagny.com/no/bransjer/eiendomsmegler · Nettside https://www.bydagny.com/no/nettside-for/eiendomsmegler. Dagny svarer kjøperne og selgerne dine, holder boligannonsene oppdatert og har morgendagens visninger klare før du kommer. Du godkjenner, Dagny gjør jobben. - Forsikringsmeglere: AI https://www.bydagny.com/no/bransjer/forsikringsmegler · Nettside https://www.bydagny.com/no/nettside-for/forsikringsmegler. Dagny svarer kundene dine, holder nettsiden oppdatert og har morgendagens fornyelser klare før du kommer. Du godkjenner, Dagny gjør jobben. - Tannleger: AI https://www.bydagny.com/no/bransjer/tannlege · Nettside https://www.bydagny.com/no/nettside-for/tannlege. Dagny svarer pasientene dine, holder nettsiden oppdatert og har morgendagen klar før du kommer. Du godkjenner, Dagny gjør jobben. - Veterinærer: AI https://www.bydagny.com/no/bransjer/veterinaer · Nettside https://www.bydagny.com/no/nettside-for/veterinaer. Dagny svarer bekymrede eiere, holder åpningstider og tjenester oppdatert og har morgendagens timer klare før du låser opp. Du godkjenner, Dagny gjør jobben. - Treningssentre: AI https://www.bydagny.com/no/bransjer/treningssenter · Nettside https://www.bydagny.com/no/nettside-for/treningssenter. Dagny svarer medlemmene dine, holder nettsiden og timeplanen oppdatert og har morgendagen klar før du åpner. Du godkjenner, Dagny gjør jobben. - Renholdsbedrifter: AI https://www.bydagny.com/no/bransjer/renhold · Nettside https://www.bydagny.com/no/nettside-for/renhold. Dagny svarer på forespørsler, holder priser og dekningsområde oppdatert og har morgendagens runder klare før du drar. Du godkjenner, Dagny gjør jobben. - Anleggsgartnere: AI https://www.bydagny.com/no/bransjer/anleggsgartner · Nettside https://www.bydagny.com/no/nettside-for/anleggsgartner. Dagny svarer på forespørsler, holder prosjektgalleriet oppdatert og har morgendagens anlegg klare før du laster opp. Du godkjenner, Dagny gjør jobben. - Blomsterbutikker: AI https://www.bydagny.com/no/bransjer/blomsterbutikk · Nettside https://www.bydagny.com/no/nettside-for/blomsterbutikk. Dagny svarer kundene dine, holder nettsiden oppdatert og har morgendagens bestillinger klare før du åpner. Du godkjenner, Dagny gjør jobben.